Segment 1: Setup and Configuration (25 Questions)
This segment focuses on account creation, network settings, user management, and initial configurations.
- How do I create a new Google Ad Manager account?
- What is the difference between Google Ad Manager Small Business and 360 accounts?
- How can I set up multiple users with different access levels in GAM?
- What are the key network settings to configure in GAM?
- How do I enable GDPR and CCPA compliance in GAM?
- Can I change the currency or time zone after setting up a GAM account?
- How do I link GAM to a Google Ads account?
- What is the role of the GAM Admin Console?
- How do I configure billing settings in GAM?
- What are the steps to verify my GAM account?
- How do I set up a child network in GAM for agency use?
- What is the purpose of the “Global Settings” in GAM?
- How can I enable multi-client management in GAM?
- What are the prerequisites for GAM API access?
- How do I configure ad exchange rules in GAM?
- What is the difference between a network and a property in GAM?
- How do I set up cross-domain tracking in GAM?
- What are the best practices for organizing GAM account structure?
- How do I enable video ad serving in GAM?
- What is the role of the “Ad Rules” section in GAM?
- How do I configure single sign-on (SSO) for GAM?
- Can I integrate GAM with Google Cloud Identity?
- How do I set up custom roles for team members in GAM?
- What are the steps to migrate from DFP to GAM 360?
- How do I configure GAM for AMP (Accelerated Mobile Pages) ad serving?
Segment 2: Inventory Management (25 Questions)
This segment covers ad units, placements, key-value pairs, and inventory organization.
- What is an ad unit, and how do I create one in GAM?
- How do I set up ad units for a mobile app?
- What is the difference between an ad unit and a placement?
- How can I create a hierarchical ad unit structure?
- What are key-value pairs, and how are they used in GAM?
- How do I bulk upload ad units in GAM?
- Can I modify ad unit sizes after creation?
- How do I create placements for specific ad campaigns?
- What is inventory forecasting, and how do I use it in GAM?
- How do I set up native ad units in GAM?
- What are the best practices for naming ad units?
- How do I configure ad units for video content?
- Can I duplicate ad units across properties in GAM?
- How do I use the GAM inventory report to analyze ad unit performance?
- What is the role of “Special Ad Units” in GAM?
- How do I set up dynamic ad units for responsive ads?
- How can I exclude certain ad units from programmatic deals?
- What are the steps to create a placement group?
- How do I manage out-of-page ad units in GAM?
- Can I restrict ad units to specific advertisers?
- How do I use the GAM Query Tool for inventory management?
- What is the difference between fixed and fluid ad sizes?
- How do I configure ad units for interstitial ads?
- How can I optimize ad unit refresh rates in GAM?
- What are the limitations of ad unit creation in GAM Small Business?
Segment 3: Ad Trafficking and Delivery (30 Questions)
This segment addresses line items, creatives, delivery settings, and ad serving.
- How do I create a new line item in GAM?
- What is the difference between sponsorship and standard line items?
- How do I upload a third-party creative in GAM?
- What are the priority levels for line items in GAM?
- How do I configure pacing for even delivery of impressions?
- What is dynamic allocation, and how does it work in GAM?
- How can I pause or archive a line item?
- What are the steps to create a creative template in GAM?
- How do I set up frequency capping for ads?
- What is the role of the “Creative Rotation” setting?
- How do I troubleshoot creative rendering issues?
- Can I bulk upload line items in GAM?
- How do I configure roadblocks for synchronized ad delivery?
- What are the requirements for video creatives in GAM?
- How do I set up a house ad in GAM?
- What is the difference between CPM, CPC, and CPA line items?
- How do I enable cross-device ad delivery in GAM?
- What are the best practices for creative approval workflows?
- How do I configure ad serving for AMP pages?
- What is the role of the “Delivery Diagnostics” tool in GAM?
- How do I set up a line item for native ads?
- Can I restrict creatives to specific ad units?
- How do I manage ad serving latency in GAM?
- What are the steps to create a rich media creative?
- How do I configure ad scheduling for time-based delivery?
- What is the impact of line item priority on ad serving?
- How do I set up a line item for programmatic guaranteed deals?
- Can I use GAM to serve ads on connected TV (CTV)?
- How do I configure click tracking for third-party creatives?
- What are the limitations of creative sizes in GAM?
Segment 4: Targeting and Optimization (30 Questions)
This segment covers audience targeting, optimization techniques, and yield management.
- How do I set up geographic targeting in GAM?
- What is audience targeting, and how does it work with Google Audience lists?
- How do I configure key-value targeting in GAM?
- What are the best practices for contextual targeting?
- How can I exclude specific audiences from ad campaigns?
- What is the role of the “Optimization” tab in GAM?
- How do I set up header bidding in GAM?
- What are the steps to create a custom audience segment?
- How do I optimize yield for programmatic and direct campaigns?
- Can I use machine learning for ad optimization in GAM?
- How do I configure frequency capping for specific audiences?
- What is the difference between first-party and third-party audience data?
- How do I set up A/B testing for creatives in GAM?
- What are the benefits of using dynamic creative optimization (DCO)?
- How do I target ads based on device type?
- What is the role of the “Unified Pricing Rules” in GAM?
- How do I configure targeting for in-app ads?
- Can I target ads based on browser language?
- How do I optimize ad fill rates in GAM?
- What are the steps to set up remarketing in GAM?
- How do I use GAM’s forecasting tool for targeting decisions?
- What is the impact of targeting granularity on ad performance?
- How do I configure cross-channel targeting in GAM?
- What are the best practices for managing negative keywords?
- How do I set up contextual keyword targeting?
- Can I integrate GAM with a DMP for advanced targeting?
- How do I optimize ad delivery for high-CPM campaigns?
- What is the role of “Audience Solutions” in GAM?
- How do I configure targeting for connected TV ads?
- What are the limitations of audience targeting in GAM Small Business?
Segment 5: Reporting and Analytics (30 Questions)
This segment focuses on creating, interpreting, and customizing reports in GAM.
- How do I generate a report for impressions and clicks by ad unit?
- What is the difference between historical and real-time reports?
- How can I export GAM reports to Google Sheets?
- What metrics are available for video ad performance?
- How do I troubleshoot discrepancies between GAM and third-party reports?
- What is the role of the “Query Tool” in GAM reporting?
- How do I create a custom report in GAM?
- What are the key metrics for measuring ad performance?
- How do I set up automated reporting in GAM?
- Can I integrate GAM reports with Google Data Studio?
- How do I analyze fill rate in GAM reports?
- What is the difference between eCPM and CPM in GAM?
- How do I track conversions in GAM reports?
- What are the steps to create a report for programmatic deals?
- How do I measure viewability in GAM?
- What is the role of “Attribution Reports” in GAM?
- How do I analyze ad latency in GAM reports?
- Can I create a report for specific key-value pairs?
- How do I compare performance across multiple campaigns?
- What are the best practices for reporting on mobile app ads?
- How do I track revenue by advertiser in GAM?
- What is the difference between delivered and booked impressions?
- How do I analyze click-through rates (CTR) in GAM?
- Can I schedule reports to run automatically in GAM?
- How do I use GAM reports to optimize ad delivery?
- What are the limitations of real-time reporting in GAM?
- How do I create a report for header bidding performance?
- What is the role of “Dimensions” in GAM reporting?
- How do I track ad performance across multiple devices?
- What are the steps to resolve reporting discrepancies?
Segment 6: Programmatic Advertising (30 Questions)
This segment covers programmatic buying, selling, and demand partner integrations.
- What is the difference between Open Bidding and Preferred Deals?
- How do I set up a programmatic guaranteed deal in GAM?
- What are the benefits of using Google Ad Exchange (AdX)?
- How do I configure header bidding in GAM?
- What is a demand partner, and how do I add one to GAM?
- How do I set up a Private Marketplace (PMP) in GAM?
- What is the role of the “Marketplace” in GAM?
- How do I optimize yield for programmatic campaigns?
- What are the steps to configure Open Bidding in GAM?
- How do I troubleshoot low fill rates in programmatic deals?
- What is the difference between RTB and programmatic direct?
- How do I set up a deal ID for programmatic campaigns?
- Can I restrict programmatic deals to specific ad units?
- How do I analyze programmatic revenue in GAM reports?
- What are the best practices for managing floor prices?
- How do I integrate GAM with a third-party SSP?
- What is the role of “Unified Pricing Rules” in programmatic?
- How do I configure dynamic CPM in GAM?
- What are the benefits of using first-look deals in GAM?
- How do I set up a programmatic campaign for video ads?
- Can I use GAM to manage programmatic native ads?
- How do I troubleshoot deal ID errors in GAM?
- What is the impact of latency on programmatic ad serving?
- How do I configure audience targeting for programmatic deals?
- What are the steps to enable dynamic allocation for AdX?
- How do I manage conflicts between direct and programmatic campaigns?
- What is the role of “Creative Wrappers” in programmatic?
- How do I optimize bid responses in GAM?
- What are the limitations of programmatic in GAM Small Business?
- How do I monitor programmatic performance in real-time?
Segment 7: Third-Party Integrations (20 Questions)
This segment addresses integrations with other platforms and tools.
- How do I integrate GAM with Google Analytics 4?
- Can I connect GAM to a third-party DMP?
- What is the process for setting up the GAM API?
- How do I integrate GAM with a CMS like WordPress?
- What are the requirements for integrating GAM with Amazon APS?
- How do I set up GAM with Google Tag Manager?
- Can I integrate GAM with a third-party ad verification tool?
- How do I connect GAM to a CRM like Salesforce?
- What is the role of the GAM SDK for mobile apps?
- How do I integrate GAM with a video player for VAST ads?
- Can I use GAM with a third-party header bidding solution?
- How do I configure GAM for DoubleClick Bid Manager?
- What are the steps to integrate GAM with a DSP?
- How do I set up GAM for Google Marketing Platform integrations?
- Can I use GAM with a third-party analytics platform?
- How do I configure GAM for cross-platform attribution?
- What are the best practices for API-based integrations?
- How do I troubleshoot integration errors in GAM?
- Can I integrate GAM with an email marketing platform?
- What are the limitations of third-party integrations in GAM?
Segment 8: Troubleshooting and Best Practices (10 Questions)
This segment covers common issues, error codes, and optimization tips.
- Why are my ads not serving, and how do I diagnose the issue?
- How do I resolve a “low fill rate” problem in GAM?
- What does the “Line Item Paused” error mean?
- How can I improve ad load speed for better user experience?
- What are the best practices for managing high-traffic campaigns?
- How do I troubleshoot creative rendering issues on mobile?
- What are the common causes of ad discrepancies in GAM?
- How do I resolve conflicts between line items?
- What are the best practices for GDPR compliance in GAM?
- How do I optimize GAM for low-latency ad serving?
