The growing importance of Adaptive Banner Ads in Programmatic Advertising.
An adaptive banner makes better use of the available screen size. Additionally, compared to a smart banner, an adaptive banner is a better choice.
Kishlay Vatsyayan is a seasoned programmatic advertising professional who has looked after programmatic operations of IRCTC and Indian railways for 9 Years . He often writes of Google Ad Manager and DV 360.
The Increasing Credit Card Debt In India .
The Billion Dollar question about increasing Credit Card debt in India is whether it is growing confidence or deleting savings. While it is good to spend via Credit Cards , if it is for an offer or reward points .To use Credit cards for extravagant spending might people towards debt. Credit limit utilization shall not be more than 20% of total limit at any time. If it is increasing more than 20% , it is a danger alarm .
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
Last 8 Months have remained tough for Publishers as well as Ad Tech Companies. The Publishers are finding it difficult to manage the falling Ad Revenue and eCPms. The Ad…
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.
Important SEO PARAMETERS to Enhance Your Content Reach
SEO or Search Engine Optimization is the method of generating traffic from search engines. The process includes free, organic, editorial and natural results. SEO helps in pushing the site to the top of search engine results. SEO also increases business leads, which in turn results in higher revenue generation. It is a continuous process and should be maintained on a regular basis.
Programmatic Advertising Concepts
In this video we will discuss the Programmatic Advertising Concepts in a summarized way through pictorial and theoretical representations :
New Things to know about Header Bidding (Part-1)
In essence, header bidding is a programmatic auction in which bid requests are delivered in real time to a number of demand partners to increase the value of ad inventory.
Programmatic Advertising Question Series 3
Continuing with the series of Programmatic Advertising Questions lets discuss some of the most important questions of Ad Tech in Programmatic Ads .
Programmatic Advertising Question Series Part 4
Continuing with Programmatic Advertising Questions Series we will discuss the following Questions relevant for Programmatic Advertising Interviews and Enhancing your Knowledge Base about Programmatic Advertising:
Programmatic Advertising Questions Series Part2
In this Video of Programmatic Advertising we will discuss the answers to the following questions :
1.What is viewability?
2. What is the Difference between CPM and eCPM?
3. What’s a viewable ad?
4. What are measurable Impressions?
5. What is Viewable Rate and Measurable Rate?
6. What is a HAR LOG?
7. What is a Charles Session?
8. What is Ad Mediation?
9. What is the Process of Ad Mediation? How does it actually work?
10.What are the Uses of Ad mediation Platform?
11.What Are the Benefits of Ad Mediation?