Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Deep Dive: How The Trade Desk Leverages HUMAN Security for In-Platform Ad Fraud Detection
Comparative Analysis: DV360 vs. The Trade Desk (DSP Features)
Automation and AI in AdTech and Programmatic Advertising: Challenges and Opportunities
DV 360 Targeting and audience strategies important questions with answers
The Global Competition Between Connected TV (CTV) Demand via Display & Video 360 (DV360) and The Trade Desk (TTD): A Deep Dive into Platforms, Pros, Cons, and the Future of CTV Advertising
Top 200 Questions Related to Campaign Manager 360 (CM360)
DV 360 campaign creation and management question and answers focusing on building, launching, and managing campaigns.
Supply Path Optimization in Programmatic Advertising: Strategies and Real-World Examples from Ad Tech Leaders in India
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
Top 200 Questions on Google Ad Manager in Programmatic Advertising
Understanding the Major Differences Between CTV and OTT: A Comprehensive Guide
Top 200 Questions Related to CTV Programmatic Advertising
A Comprehensive Guide to Display & Video 360 (DV360): Features, Setup, and Integration
Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations
Microsoft’s Acquisition of Xandr DSP and Transition to AI-Powered Advertising
Top 200 Programmatic Advertising Questions for DV 360 for Interviews
10 Mind-Blowing Programmatic Advertising Campaigns That Redefined Digital Success
The Rise of Gen AI Ads in Programmatic Advertising
Agencies and Supply-Side Platforms: A Strategic Alliance Reshaping Programmatic Advertising
Campaign Setup and Execution in Display & Video 360 (DV360).
Programmatic Guaranteed Deal Set Up under Google Ad Manager
Latest Updates and Enhancements in DV360 (March 2025)
Connecting GAM , GA4 and DV 360 for an a holistic growth of Publishers Property and database.
DV 360 Campaign Setup and Important questions based on campaign set up in DV 360 and Optimization.
Important Interview Questions for DV 360 (Part-4)
Important Interview Questions for DV 360 (Part-3)
Top 20 Question for Interviews in in Display and Video 360 (DV 360) for Interviews (Part-2)
Top 20 Question with answers for Display and Video 360 (DV 360) for Programmatic Advertising Interviews
Prominent Advertising Trends to Monitor
How to generate State Wise Reports in Google Ad Manager
Google loses an important antitrust fight over its search monopoly
Netflix is set to introduce its own advertising technology.
What Is Preferred Deal?
The Main Updates To Google Search Are Crushing Sites And Changing The Web
How Google Uses Cookies?
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
Macro, Cache Busters and Click Macro what is it?
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
The cookie less world will not become a reality in 2024 as per reports from Google.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Using Programmatic Video Ads: A Guide
DV 360 Reporting Dimension (Part-2)
Dimension Reporting in DV 360 (Part-1)
DV 360 Reporting Parameters- Metrics in Reports (Part-3)
How to Troubleshoot Floodlight Tags and Use Implementation Alarms
Essential Guidelines for DV360 Ad Campaigns
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters -Metrics in Reports (Part-1)
Understanding first-party data and its marketing benefits
The Top Programmatic Advertising Platforms of 2024 for Publishers
Understanding the Implications of the Third-Party Cookie Phaseout
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
DV 360 Insights- Features, Advantages and Limitations.
DV 360 Demo Video of Features and Functionalities
How to fetch reports in Google Ad Manager( GAM)
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
Programmatic Guaranteed Deals, Preferred Deal and PMP Deals under Google Ad Manager
Multiple Customer Management (MCM): What Is It?
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
Programmatic Advertising PodCast with Madan Yadav from inMobi
DV 360 Important Questions Part-4 in Programmatic Advertising
Display and Video 360(DV 360) important questions (Part-3)
DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions (Part-1)
Programmatic Advertising PodCast with Anant Chaturvedi
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
DV 360 Features
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
How to Manage Call to Action Ads through Google Ad Manager.
VDO.AI Podcast
Google Ad Manager Dashboard Overview
Programmatic Advertising PodCast with Uwais Sheikh
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
Programmatic Advertising Concepts
New Things to know about Header Bidding (Part-1)
Programmatic Advertising Question Series 3
Programmatic Advertising Question Series Part 4
Google Ad Manager Features
The Issues of Programmatic Advertising
Creation of Tags under Google Ad Manager
The Future of Programmatic Advertising in the AI ERA.
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
Creatives under Order and Line Items in Google Ad Manager.
Programmatic Advertising Demo in Google Ad Manager- Orders and Line Items .
Google Ad Manager Dashboard Home Page Overview
The Importance of SiteMap in SEO and a Website.
The Future of Programmatic Advertising-Challenges and Opportunities
Kishlay Vatsyayan is a seasoned programmatic advertising professional who has looked after programmatic operations of IRCTC and Indian railways for 9 Years . He often writes of Google Ad Manager and DV 360.
The adverse affect of the report published By Hindenburg is how much disastrous for Hindenburg that only time will tell .However, the investors who are deeply invested in BLock need to do their Homework cautiously to chart future plan for this looming impending CRISIS.
What happened during adulthood? Why we suddenly started sleeping late, eating late an waking up late. This is basic principle that if you will sleep late , you will wake up late which badly affects the Body Metabolism too.
For Sellers via SSP and Ad Exchanges Real Time Bidding Helps in Dynamic Ad Allocation of Premium Ad Inventories , Non Premium Ad Inventories and Remnant Ad Inventories on real time basis. It helps in managing the revenue of Ad Inventories , the unfilled impression’s are reduced which helps in reduction of billing and proper utilization of Ad Locations available as per the requirement, bids and importance from Advertiser point of view
Programmatic Advertising is a fancy Term in Digital Marketing which needs to be understood properly in technical terms. Hence I am starting a series of Programmatic Advertising Concepts and Processes which which will elaborate the concepts, components and the process of Programmatic Advertising in Detail.
How Indian Economy will be affected by Bank Falls In United States? If United States economy is in Trouble then understand that your India Exports will reduce to United States as they will reduce their imports from India .Vice Versa the imports will become costly due to bad condition of US Economy. This will only increase inflation in India which is still very high as per the standards set by Reserve Bank of India
Credit Suisse Bank will be probably be saved after UBS Bank acquisition of the Famous Bank for nearly 3.25 Billion $.Credit Suisse Bank has remained in doldrums for nearly more than 2 Years. The stock prices of the Bank has plunged to all time low due to the internal turbulence .
In Other Words We Can Say Chat GPT-3 and Chat GPT -4 are just advanced versions of Open-AI which make processing of any kind of complex query faster and easier and much more pertinent than previous launched versions.
The Collapse of SVB Bank and Signature Bank has affected Publishers, Advertisers and Ad Agencies across US. While Publishers are getting paid early by Ad Tech companies to maintain faith of liquidity , there are many tech companies focused on Ads who are finding this situation difficult.
Digital Marketing Professional who don’t have any hands on experience in operating Programmatic Advertising Tools like Google Ad Manager for Website Owners/ Publishers who form part of SSP (Supply Side Platform) and Display and Visual 360 (DV360) for Advertisers who form part of Demand Side Platform.