Comparative Analysis: DV360 vs. The Trade Desk (DSP Features)
Automation and AI in AdTech and Programmatic Advertising: Challenges and Opportunities
Amazon’s Prime Video Introduces Private Auctions: A Shift Away from Fixed CPMs in CTV Advertising
DV 360 Targeting and audience strategies important questions with answers
The Global Competition Between Connected TV (CTV) Demand via Display & Video 360 (DV360) and The Trade Desk (TTD): A Deep Dive into Platforms, Pros, Cons, and the Future of CTV Advertising
Top 200 Questions Related to Campaign Manager 360 (CM360)
DV 360 campaign creation and management question and answers focusing on building, launching, and managing campaigns.
Supply Path Optimization in Programmatic Advertising: Strategies and Real-World Examples from Ad Tech Leaders in India
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
Top 200 Questions on Google Ad Manager in Programmatic Advertising
Understanding the Major Differences Between CTV and OTT: A Comprehensive Guide
Top 200 Questions Related to CTV Programmatic Advertising
A Comprehensive Guide to Display & Video 360 (DV360): Features, Setup, and Integration
Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations
Microsoft’s Acquisition of Xandr DSP and Transition to AI-Powered Advertising
Top 200 Programmatic Advertising Questions for DV 360 for Interviews
10 Mind-Blowing Programmatic Advertising Campaigns That Redefined Digital Success
The Rise of Gen AI Ads in Programmatic Advertising
Agencies and Supply-Side Platforms: A Strategic Alliance Reshaping Programmatic Advertising
Campaign Setup and Execution in Display & Video 360 (DV360).
Programmatic Guaranteed Deal Set Up under Google Ad Manager
Latest Updates and Enhancements in DV360 (March 2025)
Connecting GAM , GA4 and DV 360 for an a holistic growth of Publishers Property and database.
DV 360 Campaign Setup and Important questions based on campaign set up in DV 360 and Optimization.
Important Interview Questions for DV 360 (Part-4)
Important Interview Questions for DV 360 (Part-3)
Top 20 Question for Interviews in in Display and Video 360 (DV 360) for Interviews (Part-2)
Top 20 Question with answers for Display and Video 360 (DV 360) for Programmatic Advertising Interviews
Prominent Advertising Trends to Monitor
How to generate State Wise Reports in Google Ad Manager
Google loses an important antitrust fight over its search monopoly
Netflix is set to introduce its own advertising technology.
What Is Preferred Deal?
The Main Updates To Google Search Are Crushing Sites And Changing The Web
How Google Uses Cookies?
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
Macro, Cache Busters and Click Macro what is it?
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
The cookie less world will not become a reality in 2024 as per reports from Google.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Using Programmatic Video Ads: A Guide
DV 360 Reporting Dimension (Part-2)
Dimension Reporting in DV 360 (Part-1)
DV 360 Reporting Parameters- Metrics in Reports (Part-3)
How to Troubleshoot Floodlight Tags and Use Implementation Alarms
Essential Guidelines for DV360 Ad Campaigns
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters -Metrics in Reports (Part-1)
Understanding first-party data and its marketing benefits
The Top Programmatic Advertising Platforms of 2024 for Publishers
Understanding the Implications of the Third-Party Cookie Phaseout
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
DV 360 Insights- Features, Advantages and Limitations.
DV 360 Demo Video of Features and Functionalities
How to fetch reports in Google Ad Manager( GAM)
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
Programmatic Guaranteed Deals, Preferred Deal and PMP Deals under Google Ad Manager
Multiple Customer Management (MCM): What Is It?
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
Programmatic Advertising PodCast with Madan Yadav from inMobi
DV 360 Important Questions Part-4 in Programmatic Advertising
Display and Video 360(DV 360) important questions (Part-3)
DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions (Part-1)
Programmatic Advertising PodCast with Anant Chaturvedi
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
DV 360 Features
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
How to Manage Call to Action Ads through Google Ad Manager.
VDO.AI Podcast
Google Ad Manager Dashboard Overview
Programmatic Advertising PodCast with Uwais Sheikh
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
Programmatic Advertising Concepts
New Things to know about Header Bidding (Part-1)
Programmatic Advertising Question Series 3
Programmatic Advertising Question Series Part 4
Google Ad Manager Features
The Issues of Programmatic Advertising
Creation of Tags under Google Ad Manager
The Future of Programmatic Advertising in the AI ERA.
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
Creatives under Order and Line Items in Google Ad Manager.
Programmatic Advertising Demo in Google Ad Manager- Orders and Line Items .
Google Ad Manager Dashboard Home Page Overview
The Importance of SiteMap in SEO and a Website.
The Future of Programmatic Advertising-Challenges and Opportunities
Kishlay Vatsyayan is a seasoned programmatic advertising professional who has looked after programmatic operations of IRCTC and Indian railways for 9 Years . He often writes of Google Ad Manager and DV 360.
“Unlock the power of Display & Video 360 with this step-by-step DV360 campaign setup and execution guide. Whether you’re launching Display banners, Video ads, YouTube campaigns, or Programmatic Guaranteed deals, this detailed walkthrough covers it all. Learn how to structure Insertion Orders, configure Line Items, assign creatives, and optimize for success. Perfect for advertisers aiming to boost performance in 2025, this guide simplifies DV360’s complexities, offering actionable steps to execute impactful campaigns across all formats.”
How to Connect Google Ad Manager (GAM) with Google Analytics 4 (GA4) and Display & Video 360 (DV360) for Greater Benefits In today’s digital marketing ecosystem, leveraging first-party data is…
Advertising is one of the key components to showcase your products and services on multiple platform to increase the knowledge and reach of of the product concerned. Considering the Multiplicity…
Haseen Dillruba returns three years after Vinil Mathew's romantic thriller provided some solace amongst the COVID-19 pandemic by capitalising on the charm and benevolence of Rani Kashyap. It seems like…
He is the box office tycoon, the Bhaijaan of Bollywood, and a man with a pure heart. In the Hindi film industry, Salman Khan is the one guy who everyone…
Bravo to him for raising the concern about teachers going to therapy because they are under pressure to help a pupil find a path to a better future. For example, there’s a scene where Jeetu Bhaiya’s room’s ceiling begins to widen, and it’s masterfully portrayed as a metaphor for the emotional and mental agony he’s going through.
In the Gazan city of Rafah, an Israeli bombardment set sparked a fire that killed forty-five people in a tent camp, according to officials on Monday. This led to an international outcry, with world leaders calling for the enforcement of a World Court decision to stop Israel’s attack.
In this post we will discuss the stock analysis of one of the largest PSU Banks of India , Canara bank About Canara Bank Canara Bank, incorporated in the year…
Similar to a market research analyst, Netflix utilized its upfront presentation to address any concerns regarding its effectiveness as an advertising platform.
Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement.