Kishlay Vatsyayan is a seasoned programmatic advertising professional who has looked after programmatic operations of IRCTC and Indian railways for 9 Years . He often writes of Google Ad Manager and DV 360.

Netflix is set to introduce its own advertising technology.

Similar to a market research analyst, Netflix utilized its upfront presentation to address any concerns regarding its effectiveness as an advertising platform.

Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement.