

How Quick Commerce Firms Like Blinkit, Zepto, and Swiggy Instamart Are Tapping Advertising Revenues to Drive Profitability
Quick commerce giants like Blinkit, Zepto, and Swiggy Instamart are racing toward profitability by harnessing the power of quick commerce advertising revenue, with an estimated ARR of ₹3,000–3,500 crore. Targeting impulse-driven urban shoppers, these platforms have become a magnet for FMCG giants and D2C brands, offering hyper-local ad placements that drive sales. As Blinkit leads with a 45% share, the blend of speed, engagement, and targeted marketing is reshaping India’s retail landscape.