Angel Reese

Where does LSU star Angel Reese end up in the 2024 WNBA mock draft?

The WNBA draft is just around the corner — April 15 in New York — and we now have the answers on which key players will be available. This senior class in women’s college basketball is the last to have the option of returning for a fifth year in college via the NCAA’s COVID-19 waiver from the 2020-21 season.

The vast majority of players that we have been projecting for the first round of WNBA mock draft are choosing to turn pro, including Iowa guard Caitlin Clark, who is a lock to be the number one pick and who made her announcement on February 29. This week, forward Angel Reese of LSU and center Kamilla Cardoso of South Carolina both announced their plans to enter the draft.

key Programmatic Advertising Trends in 2024

Key programmatic advertising trends in 2024 which will act as a guide for future ads.

With the decline of third-party cookies, there are important questions being raised about the future of programmatic advertising, a field that has experienced significant growth in the past two decades.

Programmatic advertising must adapt to changes, but it will continue to be a crucial tool in the world of digital marketing.

The projected programmatic display ad spend in the US is expected to reach $148.8 billion in 2023, showing a 16.5% increase compared to the previous year. Furthermore, it is anticipated to experience a further 13% growth, reaching $168 billion in 2024.

Programmatic Ads

5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising

As a market research analyst, this blog will delve into the realm of programmatic advertising best practices. We will explore the effective utilization of audience targeting, integration with analytics data, frequency caps, overlap analysis, and outcome-based bidding. By implementing these strategies, you can enhance the efficiency of your programmatic media campaigns, reducing wastage and maximizing ROI for improved marketing effectiveness.