AI and Digital Marketing

Digital Marketing and Artificial Intelligence. How AI can optimize the results better?

AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.

In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.

Video Ads

DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?

In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.

As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.

US CPI Inflation

US Consumer Inflation(CPI) Data for the month of February 2024 is Out and it is a bit surprising.

Last Night US released consumer inflation data for the month of February 2024.

The broad gauge of the cost of goods and services, the consumer price index(CPI), rose 3.2% from a year ago and by 0.4% last month. While the 12-month reading was somewhat higher, the monthly measure was in line with forecasts.

The core Consumer Price Index increased (CPI) 0.4% in the month and 3.8% in the year. Both were greater than expected by a tenth of a percentage point.