Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Digital advertising is the backbone of online publishing, and one of the most critical components of this ecosystem is the Google Ad Manager Ad Selection process. Every time a user…
Deep Dive: How The Trade Desk Leverages HUMAN Security for In-Platform Ad Fraud Detection
Ad fraud siphons billions from digital ad budgets each year, but The Trade Desk is fighting back with HUMAN Security’s advanced pre-bid and post-bid defenses. By embedding HUMAN directly into its platform, TTD safeguards advertisers across CTV, audio, mobile, and web—blocking invalid traffic in real time, improving ROI, and setting a new standard for fraud-resilient programmatic advertising in 2025.
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Discover the major differences between DOOH and CTV in programmatic advertising, their niche segments, and how they’ll drive future omnichannel campaigns with data-driven targeting and real-time optimization.
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
On May 3, 2025, Google announced it would phase out the "Video Games (Casual & Online)" sensitive category from its AdSense Blocking Controls, effective May 15, 2025, with existing blocks…
Top 200 Questions on Google Ad Manager in Programmatic Advertising
Segment 1: Setup and Configuration (25 Questions) This segment focuses on account creation, network settings, user management, and initial configurations. How do I create a new Google Ad Manager account?…
A Comprehensive Guide to Display & Video 360 (DV360): Features, Setup, and Integration
Display & Video 360 (DV360) is a powerful tool in the digital advertising landscape, offering advanced capabilities for programmatic ad buying. As part of the Google Marketing Platform (GMP), DV360…
Top 200 Programmatic Advertising Questions for DV 360 for Interviews
Top 200 Questions on Display & Video 360 (DV360) for 2025 Overview These 200 questions span the full spectrum of DV360, Google’s enterprise-level demand-side platform (DSP) for programmatic advertising. They…
Programmatic Guaranteed Deal Set Up under Google Ad Manager
Below is a detailed explanation of how to set up and execute a Programmatic Guaranteed Deal under Google Ad Manager (GAM), including step-by-step guidance and practical examples. This guide assumes…
Latest Updates and Enhancements in DV360 (March 2025)
Introduction Google’s Display & Video 360 (DV360) continues to lead the programmatic advertising space with cutting-edge innovations. As of March 2025, DV360 has introduced AI-powered optimizations, enhanced privacy features, and…
Connecting GAM , GA4 and DV 360 for an a holistic growth of Publishers Property and database.
How to Connect Google Ad Manager (GAM) with Google Analytics 4 (GA4) and Display & Video 360 (DV360) for Greater Benefits In today’s digital marketing ecosystem, leveraging first-party data is…