Prominent Advertising Trends to Monitor
Advertising is one of the key components to showcase your products and services on multiple platform to increase the knowledge and reach of of the product concerned. Considering the Multiplicity…
Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space
Programmatic advertising differs from more traditional media buying methods in its use of automation.
It analyzes many user signals to ensure that ads serve the right person, in the right place, at the right time.
Think of programmatic as the umbrella in this category, where different types of programmatic buying are categorized beneath it.
It’s easy to confuse display and programmatic ads, especially with the strides that Google has made in its automated and real-time bidding capabilities.
The largest difference between programmatic and display is:
- Programmatic refers to how ads are bought.
- Display refers to the format of how ads appear.
How to generate State Wise Reports in Google Ad Manager
In this video I will guide you what filters to apply to get reports on Total impressions, Revenue, Ad requests and CTR from Google Ad Manager and fetch reports successfully.…
Google loses an important antitrust fight over its search monopoly
A federal US court found Google guilty of maintaining an unlawful monopoly over the online search and advertising markets in a historic ruling . We examine the ramifications of the…
Netflix is set to introduce its own advertising technology.
Similar to a market research analyst, Netflix utilized its upfront presentation to address any concerns regarding its effectiveness as an advertising platform.
Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement.
What Is Preferred Deal?
A preferred deal is a type of advertising agreement where a publisher grants exclusive access to a certain advertiser to purchase ad inventory at a fixed price before it becomes available to other buyers in the open market.
The Main Updates To Google Search Are Crushing Sites And Changing The Web
Unfortunately, Google Search is now undergoing extensive changes that have already changed how visitors are directed throughout the internet. For the past 20 years, Google Search has been the main source of traffic and money on the web.
How Google Uses Cookies?
Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. Similar technologies, including unique identifiers used to identify an app or device, pixel tags, and local storage, can perform the same function
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Macro, Cache Busters and Click Macro what is it?
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
In this post we discuss important Google Ad Manager Terminologies like Backfill, Bumper Ads, Dynamic Allocation, DMA etc.