Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space

Programmatic advertising differs from more traditional media buying methods in its use of automation.

It analyzes many user signals to ensure that ads serve the right person, in the right place, at the right time.

Think of programmatic as the umbrella in this category, where different types of programmatic buying are categorized beneath it.

It’s easy to confuse display and programmatic ads, especially with the strides that Google has made in its automated and real-time bidding capabilities.

The largest difference between programmatic and display is:

  • Programmatic refers to how ads are bought.
  • Display refers to the format of how ads appear.
DV 360

Essential Guidelines for DV360 Ad Campaigns

With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.