Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space

Programmatic advertising differs from more traditional media buying methods in its use of automation.

It analyzes many user signals to ensure that ads serve the right person, in the right place, at the right time.

Think of programmatic as the umbrella in this category, where different types of programmatic buying are categorized beneath it.

It’s easy to confuse display and programmatic ads, especially with the strides that Google has made in its automated and real-time bidding capabilities.

The largest difference between programmatic and display is:

  • Programmatic refers to how ads are bought.
  • Display refers to the format of how ads appear.
Video Ads

DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?

In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.

As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.

Google Ad Manager Logo

How to Manage Call to Action Ads through Google Ad Manager.

In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.

Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.

Arjit Sachdeva

VDO.AI Podcast

In this Podcast of Programmatic Advertising , we have with us is Founder of Ad Tech Company VIDEO.AI VIDEO.AI has good monetization offerings for all Publishing Segments and Variety of Advertising Options available for Advertisers. The Company has a global presence.

Google Ad Manager Dashboard Overview

Google Ad Manager Dashboard Overview

This video is for all Programmatic Advertising and Digital Marketing Aspirants who want to learn about the features of Google Ad Manager Dashboard.

This video is the first video in this series of Google Dashboard Home Page Contents where you will see what is there on Home Page of Google Ad Manager.

It includes Overview, Anomalies, Revenue Report, Bid Count, Losing Bids, Winning Bids, Revenue via Different Programmatic Channels like Programmatic Open Auction , Programmatic Guaranteed , PMP Deals.

Programmatic Advertising PodCast with Uwais Shaikh

Programmatic Advertising PodCast with Uwais Sheikh

In this Podcast I have with me is Uwais Shaikh. He is a Performance Marketer with Walt Disney.

He has more than 6 Year of Work Experience Programmatic Advertising . He has worked with Big Companies Like Logic Serve Digital, GroupM.

I discuss with him very important Programmatic Advertising Questions from the point of view of a Performance Marketer and what goes in making a Promotional Campaign Click in Terms of Conversions . We discuss Questions such as

AD Revenue Fall

The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.

While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.