Information Education and Entertainment
Information Education and Entertainment
Table of Contents Introduction to Payment Aggregators (PAs) End-to-End Transaction Flow Technical Architecture of a Payment Gateway API Integration Between Merchant and PA Bank and Card Network Partnerships Fraud Detection…
यदि आप उन ट्विटर सामग्री निर्माताओं में से एक हैं जिनका विज्ञापन राजस्व रोक दिया गया है या रुकने के कगार पर है, तो आपको ट्विटर का उपयोग करते समय…
Unfortunately, Google Search is now undergoing extensive changes that have already changed how visitors are directed throughout the internet. For the past 20 years, Google Search has been the main source of traffic and money on the web.
Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. Similar technologies, including unique identifiers used to identify an app or device, pixel tags, and local storage, can perform the same function
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.