Information Education and Entertainment
Information Education and Entertainment
Verify that the floodlight is operational. Go to your Advertiser > Activities > Floodlight. Make sure the status of your activity is active and look at the columns labeled "Impressions…
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
Floodlight plays a crucial role in the Google Marketing Platform, serving as a powerful system for tracking conversions. By strategically placing tags in the form of iframes or image tags on advertiser’s site conversion pages, Floodlight effectively tracks user activity and sends important conversion data to Search Ads 360 and Campaign Manager 360.
What you'll find out Get a deep understanding of the tasks and methods that a junior or associate data analyst does on the job every day. Learn how to clean…
Digital Marketing domain is a very diverse domain and even if you have done MBA in Marketing or PG (Post Graduate) Diploma in Marketing, a good and diversified certification form…
In this article we will explore different types of data including First Party Data. Its usage and utility and user consent involved .
Google has initiated the process of gradually eliminating third-party cookies. Initially, Tracking Protection will be implemented for 1% of Chrome users, with plans to extend it to all users by Q3 2024. This change is crucial for marketers as it restricts traditional targeting and tracking strategies that heavily rely on third-party cookies. Marketing professionals need to prioritize leveraging first-party data, embracing emerging technologies and platforms for precise targeting, and expanding their marketing strategies.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
In this post we discuss the insights of DV 360 platform offered by Google for Demand Side , its advantages as well as its limitations.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.