DV 360 Insights- Features, Advantages and Limitations.
In this post we discuss the insights of DV 360 platform offered by Google for Demand Side , its advantages as well as its limitations.
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
With the decline of third-party cookies, there are important questions being raised about the future of programmatic advertising, a field that has experienced significant growth in the past two decades.
Programmatic advertising must adapt to changes, but it will continue to be a crucial tool in the world of digital marketing.
The projected programmatic display ad spend in the US is expected to reach $148.8 billion in 2023, showing a 16.5% increase compared to the previous year. Furthermore, it is anticipated to experience a further 13% growth, reaching $168 billion in 2024.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
As a market research analyst, this blog will delve into the realm of programmatic advertising best practices. We will explore the effective utilization of audience targeting, integration with analytics data, frequency caps, overlap analysis, and outcome-based bidding. By implementing these strategies, you can enhance the efficiency of your programmatic media campaigns, reducing wastage and maximizing ROI for improved marketing effectiveness.
DV 360 Important Questions (Part-1)
In this article of Programmatic Advertising we will discuss 20 important questions of DV 360 which will be useful during interviews.
Generative AI in Marketing
The advent of social media over the past few years has led to a great spike in influencer marketing. With generative AI on the rise, many marketers think this is just the beginning. The article that follows delves into the ways that generative AI is changing influencer marketing.
Top Python Questions for Freshers appearing for interviews in Python.
Python is a high-level, interpreted, general-purpose programming language. Being a general-purpose language, it can be used to build almost any type of application with the right tools/libraries. Additionally, python supports objects, modules, threads, exception-handling, and automatic memory management which help in modelling real-world problems and building applications to solve these problems.
Google Ad Manager Dashboard Overview
This video is for all Programmatic Advertising and Digital Marketing Aspirants who want to learn about the features of Google Ad Manager Dashboard.
This video is the first video in this series of Google Dashboard Home Page Contents where you will see what is there on Home Page of Google Ad Manager.
It includes Overview, Anomalies, Revenue Report, Bid Count, Losing Bids, Winning Bids, Revenue via Different Programmatic Channels like Programmatic Open Auction , Programmatic Guaranteed , PMP Deals.
Programmatic Advertising PodCast with Uwais Sheikh
In this Podcast I have with me is Uwais Shaikh. He is a Performance Marketer with Walt Disney.
He has more than 6 Year of Work Experience Programmatic Advertising . He has worked with Big Companies Like Logic Serve Digital, GroupM.
I discuss with him very important Programmatic Advertising Questions from the point of view of a Performance Marketer and what goes in making a Promotional Campaign Click in Terms of Conversions . We discuss Questions such as
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
There is a rhythmic anxiety against Chrome’s timeline for those who closely track the difference in value of addressable (Chrome) vs. non-addressable (Safari) inventory due to the drumbeat of third-party cookie (3PC) deprecation.