Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Digital advertising is the backbone of online publishing, and one of the most critical components of this ecosystem is the Google Ad Manager Ad Selection process. Every time a user…
Deep Dive: How The Trade Desk Leverages HUMAN Security for In-Platform Ad Fraud Detection
Ad fraud siphons billions from digital ad budgets each year, but The Trade Desk is fighting back with HUMAN Security’s advanced pre-bid and post-bid defenses. By embedding HUMAN directly into its platform, TTD safeguards advertisers across CTV, audio, mobile, and web—blocking invalid traffic in real time, improving ROI, and setting a new standard for fraud-resilient programmatic advertising in 2025.
Comparative Analysis: DV360 vs. The Trade Desk (DSP Features)
1) Identity & Audience Foundations DV360 Deep native links to GA4, CM360/Floodlight and Ads Data Hub (ADH) let you build/port audiences and optimize to Analytics/ Floodlight conversions with automated or…
The Complete Guide to Payment Aggregators: Flows, APIs, Fraud Detection, and Settlement
Table of Contents Introduction to Payment Aggregators (PAs) End-to-End Transaction Flow Technical Architecture of a Payment Gateway API Integration Between Merchant and PA Bank and Card Network Partnerships Fraud Detection…
Why Pursuing an LLM from a Tier 3 NLS College is a Poor Choice Compared to Top NLUs like NLSIU Bangalore, NALSAR Hyderabad, WBNUJS Kolkata, or NLIU Bhopal
Pursuing a Master of Laws (LLM) is a significant decision for law graduates aiming to specialize, deepen their legal expertise, or transition into academia or high-level legal practice. In India,…
Gigico AI: Revolutionizing Ad Tech and Disrupting Demand-Side Platforms
Gigico AI: Revolutionizing Ad Tech and Disrupting Demand-Side Platforms The advertising technology (Ad Tech) industry is undergoing a seismic shift, driven by the rapid adoption of artificial intelligence (AI) and…
Amazon’s Prime Video Introduces Private Auctions: A Shift Away from Fixed CPMs in CTV Advertising
Amazon Prime Video’s private auctions are shaking up CTV advertising by moving away from fixed CPMs to dynamic, real-time bidding. This new deal structure offers advertisers up to 20% cost savings, greater flexibility, and access to premium inventory, bringing CTV closer to programmatic efficiency. Learn how this shift could redefine ad buying in the streaming era.
DV 360 Targeting and audience strategies important questions with answers
1. What are the audience targeting options in DV360? DV360 offers a wide range of audience targeting options to reach specific users: First-Party Audiences: Data from your own sources (e.g.,…
The Global Competition Between Connected TV (CTV) Demand via Display & Video 360 (DV360) and The Trade Desk (TTD): A Deep Dive into Platforms, Pros, Cons, and the Future of CTV Advertising
Connected TV (CTV) advertising has emerged as a powerhouse in the digital advertising ecosystem, bridging the gap between traditional TV's mass reach and digital's precise targeting. As consumer behavior shifts…
Top 200 Questions Related to Campaign Manager 360 (CM360)
This comprehensive guide answers the top 200 Campaign Manager 360 (CM360) questions every digital marketer needs to know. Covering everything from basic setup to advanced troubleshooting, Floodlight configuration, reporting discrepancies, and API integrations, you’ll find solutions to all your CM360 challenges. Whether you’re troubleshooting tracking issues, optimizing campaigns, or preparing for certification, this ultimate CM360 FAQ collection serves as your complete reference for mastering Google’s enterprise ad server