AI and Digital Marketing

Digital Marketing and Artificial Intelligence. How AI can optimize the results better?

AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.

In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.

Video Ads

DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?

In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.

As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.

Indian Railways

Holi Special Trains 2024.

Holi is on 26th March 2024.Indian Railways has set up customized train services between several destinations in order to handle the increase in passenger traffic during the 2024 Holi Festival. The following is a list of the special trains offered by different Indian Railway Zones for the Holi Festival in 2024. Indian Railways makes special accommodations for passengers who are going to their hometowns to celebrate the Holi festival with their families in an effort to share the joy of celebrations during this joyous season.

Jake Vs Tyson

Trainer for Mike Tyson addresses concerns about brain injury following his fight with Jake Paul

On July 20, Tyson will face Paul, the social media star, in Texas. Both fans and commentators have harshly criticized the bout.

Following Mike Tyson’s announcement of a bout with YouTuber Jake Paul, his trainer has made an effort to ease concerns regarding the heavyweight legend’s health.

On July 20, Tyson, who is 58 years old, will make his comeback from retirement to face Paul in Texas. He didn’t compete professionally for over 20 years when he stopped fighting Kevin McBride after five rounds on his stool. In 2020, he made a comeback against Roy Jones Jr. in a bore draw exhibition fight.