DV 360 Campaign Creation and Set Up – Step by Step Tutorial

Working with DV360 can be a breeze, thanks to its user-friendly interface that simplifies the process of creating an ad campaign. Here is a step-by-step guide to help you set up a basic campaign in DV360.

Step 1- Campaign Creation

To create a new campaign, go to the ‘Advertiser’ view and click on the ‘New Campaign’ option.

Next, input the necessary details such as the campaign name, key performance indicator (KPI), planned spend, dates, and frequency of the campaign.

Step 2- Creation of the Insertion Order (IO)

Insertion Order system efficiently handles all your programmatic tactics and flight dates. To create a new campaign, simply click on the ‘New’ button in the campaign view.

Next, select ‘Real-time bidding.’

Please provide the necessary details, including the name of the Insertion Order, budget, start and end dates, pacing, and any other relevant information. Given the nature of your campaign, it is crucial to input precise and detailed information in this section.

Step 3: Define Line Item

Line Item is utilized to define your targeting boundaries, bidding strategy, and more. To create a Line Item, simply click on the ‘New line item’ option located in the Insertion Order view.

Now, choose the specific line item you’d like to create.

Please provide the line item name, inventory sources, and targeting parameters.

Next, input the budget, bidding strategy, dates, and frequency cap. You have the option to assign creatives and Floodlight pixels for conversion tracking.

Simply repeat the steps mentioned above until all your programmatic tactics are set up, and then you can launch your campaign!

Key Conclusion

Google’s DV360 provides marketers with enhanced campaign control for their digital media campaigns. With its advanced features, including seamless data integration, precise audience targeting, and a user-friendly interface, it has the power to greatly enhance your marketing efforts. On the other hand, as previously mentioned, DV360 lacks comprehensive analytics capabilities.