In the campaign settings, which two options are editable?
- Frequency caps
- Campaign goal
Which two approaches may an advertiser take to optimize their campaign for viewability?
- Assign viewability targeting
- Set the bid strategy to viewable CPM (vCPM)
What are the advertiser-level requirements for running TrueView?
Link the YouTube channel
In Display & Video 360, how does it benefit advertisers to have a connection to a YouTube channel?
Access to earned metrics, like shares, and channel subscribers
When using flight-even pacing for an insertion order, how does one determine the daily budget?
The remaining flight budget divided by the number of days remaining
Is a private deal not running? If so, what are two ways to find out why?
- Use the Deals Troubleshooter
- Check the creative approval status
How can I see how different segments of my target audience are performing?
Generate an audience performance report and select “include only targeted audience lists”
When a user changes the default targeting for insertion orders, how does it impact line items?
Existing line items are uneffected and new line items inherit the new default targeting
Where Can a Marketer Establish Their Campaign Objectives?
Campaign Settings
Inline charts and metrics data are applied according to which timezone?
The advertiser’s timezone
After creating a campaign, how do I activate it?
Select the Activate dropdown for the campaign, line items, and insertion orders
What kinds of ad formats aren’t compatible with one line item?
- Video and Display
- TrueView and Video
How Are the Related Insertion Orders Delivered Based on Which Campaign Setting?
Frequency capping
What are two ways to save time when creating new video line items?
- Use Structured Data Files to bulk upload new video line items
- Duplicate video line items, then make bulk edits to targeting
Is It Possible to Set a Campaign Goal Based on Which Two Objectives?
- Drive offline or in-store sales
- Raise awareness of my brand or product
What kind of targeting should one avoid while negotiating a private deal with a news publisher who dynamically updates the contents of their pages?
Keyword
How Can I Fix a Line Item That Isn’t Spending Money?
- Check the creative approval status
- Check the line item’s Impression lost chart
In order for deals to reach their ad-serving objectives, which three settings can be in the way?
- Brand safety and sensitive category targeting
- Geotargeting and bid strategies
- Demographics and audience targeting
If a line item may have a potential reach of 1,000 targeted impressions, how could it be increased to one million?
Remove targeting such as keywords and exclusionary site lists
What action should be taken to ascertain the creatives that exhibited the lowest ECPM (Evident Content Per Minute) over the previous month?
Generate a Standard report grouped by creative with the eCPM metric selected
How can pacing be established at various levels?
Insertion order and line item
What is one advantage of using “Auto Budget Allocation” in the budget settings of an Insertion Order?
The system automatically moves budget to higher performing line items
