Lets Discuss next 20 important reporting metrics in Reports under DV 360.
For Part-1 of DV 360 Reporting Metrics please click on this link.
Active View: % of Completed Impressions Audible and Visible (Under Active View)
The portion of impressions that, out of all impressions that finished the video, were played to and deemed visible and audible at its conclusion. (Impressions audible and visible at completion) / (Completions) is the formula used to compute this. Audible denotes an audio volume in the video that was higher than 0%. At least 50% of the advertisement’s pixels had to be visible.
Active View: % of Completed Impressions Visible (Under Active View)
The portion of impressions that were visible and played at the end of the film, relative to all impressions that finished the video. This is computed as (Completions / (Impressions Visible at Completion)). At least 50% of the advertisement’s pixels had to be visible.
Active View: % of First Quartile Impressions Audible and Visible (Under Active View)
The proportion of impressions that, out of all impressions that reached the first quartile, were played to, and deemed audible and visible at, the video’s first quartile. This is computed as (First Quartile Completions / First Quartile Audible and Visible Impressions). Audible denotes an audio volume in the video that was higher than 0%. At least 50% of the advertisement’s pixels had to be visible.
Active View: % of Midpoint Impressions Audible and Visible (Under Active View)
The portion of impressions that, out of all impressions that reached the midway, were played to, and deemed audible and visible at, the midpoint of the video. (Impressions audible and visible at midpoint) / (Midpoint Completions) is the formula used to determine this. Audible denotes an audio volume in the video that was higher than 0%. At least 50% of the advertisement’s pixels had to be visible.
Active View: % of Third Quartile Impressions Audible and Visible (Under Active View)
The proportion of impressions that, out of all impressions that reached the third quartile, were played to, and deemed audible and visible at, the video’s third quartile. (Impressions Audible and Visible at Third Quartile) / (Third Quartile Completions) is the formula used to determine this. Audible denotes an audio volume in the video that was higher than 0%. At least 50% of the advertisement’s pixels had to be visible.
Active View: % of Third Quartile Impressions Visible (Under Active View)
The proportion of impressions that, out of all impressions that reached the third quartile, were visible at and played to the video’s third quartile. This is computed as (Third Quartile Completions / (Impressions Visible at Third Quartile). At least 50% of the advertisement’s pixels had to be visible.
Active View: % Play Time Audible (Under Active View)
The portion of the playback of an advertisement that was deemed audible. Audible denotes an audio volume in the video that was higher than 0%.
Active View: % Play Time Audible and Visible (Under Active View)
The portion of the advertisement’s playback that was deemed visible and audible. Audible denotes an audio volume in the video that was higher than 0%. At least 50% of the advertisement’s pixels had to be visible.
Active View: % Play Time Visible (Under Active View)
The percentage of ad play time that was considered visible. Visible means at least 50% of the ad’s pixels were on screen.
Active View: % Viewable Impressions (Under Active View)
(Viewable Impressions) / (Measurable Impressions) is the formula used to determine the proportion of viewable impressions among all measurable impressions. Let’s take an example where your website’s adverts had 100 quantifiable impressions. This indicates that Active View tags were able to determine viewability for 100 impressions. The site would have 10% visible impressions if only 10 of the 100 impressions were considered viewable.
Active View: % Visible 10 Seconds (Under Active View)
The proportion of quantifiable video impressions that remained viewable for ten seconds or longer. At least 50% of the advertisement’s pixels had to be visible.
Active View: % Visible at Completion (Under Active View)
The proportion of quantifiable video impressions that remained viewable for ten seconds or longer. At least 50% of the advertisement’s pixels had to be visible.
Active View: % Visible at Start (Under Active View)
The proportion of quantifiable impressions deemed viewable at the beginning of the film. At least 50% of the advertisement’s pixels had to be visible.
Active View: Audible (Unmuted) for 2 sec Impressions (Under Active View)
The quantity of quantifiable impressions for audio advertisements that played continuously for two seconds and were deemed audible. Audible denotes an audio volume in the video that was higher than 0%.
Active View: Audible (Unmuted) for 30 sec Impressions (Under Active View)
The total number of times an audio or video advertisement played for 30 seconds (or its whole duration, whichever is shorter) and was deemed audible. Audible denotes an audio volume in the video that was higher than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Impressions (Under Active View)
The quantity of audible impressions that were shown in full for half of the advertisement’s duration or 15 seconds, whichever came first. Audible denotes an audio volume in the video that was higher than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Measurable Impressions (Under Active View)
The total number of audio-measurable impressions for which 100% of the pixels were visible for 15 seconds, or the middle of the advertisement, whichever occurred first.
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Rate (Under Active View)
The portion of impressions that met the criteria for being audible and having all of their pixels visible for a minimum of 15 seconds or half of the advertisement’s running time. Audible denotes an audio volume in the video that was higher than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Impressions (Under Active View)
The quantity of non-skippered TrueView impressions that met the criteria for being audible and displaying all of their pixels for a minimum of 15 seconds or half of the advertisement’s running time. Audible denotes an audio volume in the video that was higher than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Measurable Impressions (Under Active View)
The quantity of non-skipped TrueView impressions with 100% of pixels in view that could be counted for audio inside the first 15 seconds or the middle of the advertisement.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Rate (Under Active View)
The proportion of non-skippered Trueview impressions that met the minimum threshold of 15 seconds or half of the advertisement’s runtime, and were deemed audible with all of their pixels visible. Audible denotes an audio volume in the video that was higher than 0%.
[…] DV 360 Reporting Parameters- Metrics in Reports (Part-2) […]