Lets Discuss next 20 important reporting metrics in Reports under DV 360
For Part-1 Click on this Link.
For Part 2 Click on this Link.
1. Win Rate(In Win Loss category)
The percentage of total impressions won calculated as: impressions won / bid responses.
2. Watch Time(Under YouTube Delivery)
The total number of seconds that viewers spend observing your TrueView in-stream or bumper ad during a specific time frame. Watch time is calculated from the moment an ad begins to the point at which it is finished, skipped, or ceases to play for any reason. Only at the line-item and ad-group levels is this measure accessible.
3. Viewable Target Rating Points (Under Unique Reach Audience)
The people in your target demographic, who fit your target audience, or who were reached by a viewable advertisement.
4. View-through Store Visits (Under YouTube conversion performance)
How many people visit your actual locations after viewing your advertisement but choosing not to engage with it.
5. View through Conversions(YouTube conversion performance)
The quantity of conversions that take place prior to a TrueView: View being tallied. View-through conversions indicate when a visitor to your website completes a form after seeing your advertisement. The view-through conversion will be attributed to the final impression.
6. View Conversion Rate(YouTube conversion performance)
The average frequency with which a view results in a conversion. It’s TrueView: Views / Conversions.
7. Video Revenue eCPCV (Advertiser Currency)(Under Video)
The product of Revenue / Complete Views (Video) yields the average cost of each full video view, based on the revenue spent.
8. Video Media Cost eCPCV (Advertiser Currency) (Under Video)
The product of Media Cost / Complete Views (Video) yields the average cost of each full video view, based on the amount of money spent on media.
9. Verifiable Impressions (Under Verification)
The quantity of impressions that Campaign Manager 360’s Verification system registered. In order for Verification to track impressions, ads need to be supported.
10. Vendor Blocked Ads(General)
Based on Campaign Manager 360’s automated third-party verification, the quantity of advertisements that your third-party provider has prohibited. For a comprehensive view of the total number of impression attempts, impressions served, and impressions blocked, combine this data with the Impressions metric.
11. Unique Reach: Viewable Impression Reach (pivoted) (Under Unique Reach)
The approximate count of distinct viewers, spanning various devices, who watched an advertisement within the reporting period based on viewability criteria. The estimate of viewable impressions is derived from distinct cookies, IDs of mobile devices, and combined sign-in information.
Dimensions are switched from rows to columns for reports using pivot metrics.
The frequency buckets 1+, 2+, 3+, 4+, 5+, 6+, 7+, and 10+ are used to reorder this measure.
12. Unique Reach: Viewable Impression Reach (Co-viewed) (Under Unique Reach)
The approximate count of distinct viewers, spanning various devices, who watched an advertisement within the reporting period based on viewability criteria. Co-viewing—when several people watch advertisements on linked TV devices together—is taken into account by this metric. The estimate of viewable impressions is derived from distinct cookies, IDs of mobile devices, and combined sign-in information.
13. Unique Reach: Viewable Impression Reach (Under Unique Reach)
The estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
14. Unique Reach: Total Reach (Co-viewed) (pivoted) (Unique Reach)
The approximate count of distinct users (across platforms) who saw or clicked on an advertisement within the reporting timeframe. Co-viewing—when several people watch advertisements on linked TV devices together—is taken into account by this metric. Unique cookies, mobile device IDs, and aggregated sign-in data form the basis of the overall estimate.
Dimensions are switched from rows to columns for reports using pivot metrics.
The frequency buckets 1+, 2+, 3+, 4+, 5+, 6+, 7+, and 10+ are used to reorder this measure.
15. Unique Reach: Total Reach (Co-viewed) (Unique Reach)
The approximate count of distinct users (across platforms) who saw or clicked on an advertisement within the reporting timeframe. Co-viewing—when several people watch advertisements on linked TV devices together—is taken into account by this metric. Unique cookies, mobile device IDs, and aggregated sign-in data form the basis of the overall estimate.
16. Unique Reach: Total Reach (Under Unique Reach)
The approximate count of distinct users (across platforms) who saw or clicked on an advertisement within the reporting timeframe. Unique cookies, mobile device IDs, and aggregated sign-in data form the basis of the overall estimate.
17. Unique Reach: Overlap Viewable Impression Reach Percent (pivoted) (Unique Reach Overlap)
The percentage of distinct visible impressions that are shared by two dimensions. Dimensions are switched from rows to columns for reports using pivot metrics.
18. Unique Reach: Overlap Viewable Impression Reach Percent (Unique Reach Overlap)
The percentage of distinct observable impressions that coincide over a specific pair of dimensions.
19. Unique Reach: Overlap Viewable Impression Reach (pivoted)(Unique Reach Overlap)
The quantity of distinct observable impressions that intersect within a specific pair of dimensions.
Dimensions are switched from rows to columns for reports using pivot metrics.
20. Unique Reach: Overlap Viewable Impression Reach (Unique Reach Overlap)
The quantity of distinct observable impressions that intersect within a specific pair of dimensions.
