Features and Functionalities of DV 360.

WHAT DOES DV360 GOOGLE MEAN?

DV360 is the new name for the Google Marketing Platform and DoubleClick Bid Campaign Manager that work together.

DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.

WHAT DOES DV360 MEAN?

Show and Video 360 (DV360). This one tool helps the media, creative, and data teams work together to run digital ads from start to finish.

What’s the difference between DV360 and Google Ads?

Google Display Ads (GDA) is Google’s ad network, which can be reached through Google Ads. Google Ads only lets display ads that were bought run in their Google Display Network (GDN). The Google Display Network, on the other hand, has more than 2 million websites, videos, and apps where your Google Ads can show up. Because of this, Google Ads works better for small marketers who don’t have a lot of money to spend on programmatic display ads.
Google’s Demand Side Platform (DSP), or DV360, gives marketers the tools they need to buy media directly from publishers or ad exchanges that are not part of Google’s network.

WHY DV360 ABOVE GOOGLE ADSENSE?

Google Ads only gives you Google’s own advertising information. On the other hand, DV360 gives you access to a lot of different third-party companies, which lets you target your audience more precisely.

MOVING GOALS

DV360 lets you target ads to a wider range of people than Google Ads. For instance, DV360 lets you choose what portion of ad impressions should be shown to people who visit your page.

CALLING BIDS

Google Ads doesn’t have as many algorithmic automatic machine buying options as DV360 does. In addition, DV360 lets you optimize your manual purchases on your own. With DV360’s automatic bidding, your bid will change based on the success goals you set.

SALE PRICES

Sadly, Google Ads doesn’t let you take advantage of any deals with companies, not even those that use the Google Display Network. DV360, on the other hand, lets you make deals with companies. You can, for example, make a deal to get cheaper or fixed prices for ad displays, buy ads before the public auction, or get ads that don’t sell in the public auction.

GET TO

The Google Display Network is the only place where Google Ads can be seen. DV360, on the other hand, can connect to more than one exchange, so it can reach more people on more sites. DV360 makes sure that your ads show up on the most appropriate content, so they reach more of the people you want to reach.

GOOD IDEAS

There are different creative choices on each platform. Google Ads, for instance, lets you put up text, picture, and video ads. While DV360 creative lets you use customizable XML or Google Doc feeds for dynamic advertising and prospecting. This lets you change your message and picture and make sure you show the most up-to-date information about your products from your website.

NEW VIDEO

Both Google Ads and DV360 let you buy video ads on YouTube. Both of them can play in-stream, in-search, and in-display video forms. You can buy video inventory from over 35 ad sales and a wider range of premium sites through DV360, in addition to YouTube. The CPM prices are reasonable.

WHAT GOOD THINGS DOES DV360 DO?

When it comes to digital marketing tools, DV360’s best feature is that it’s very useful because it lets you connect with many publishers from one site. You no longer have to work directly with publishers because you can see, control, and report on all of your inventory from one place.

DV360 also has the following benefits:

Makes things clearer and gives you more power: Always keep an eye on where your Google ads are appearing and how your budget is being used across all of your projects.
Helps you get ideas faster: Because DV360 is smart, bids and optimization can be done automatically. In addition, it is based on data and quickly filters out any insights or suggestions that would help campaigns meet their goals.
Teams can work together more easily: It’s easier to share creatives, analytics, and data about marketing audiences with teams from different fields.

HOW DOES THE DV360 WORK?

It is used to buy and run automated guaranteed ads (DV306). Advertisers choose which groups to target, how much to spend, and what time of day to show their ads. It gives you one tool to use for planning campaigns, creating them, keeping track of creativity, organizing and using audience data, finding and buying inventory, and measuring and improving campaigns. How about we take a better look?

CAMPAIGNS: This is where you make campaigns, line items, and insertion orders, test them, and keep an eye on them. There are also new views that will help you organize all the parts of your campaign. Views that combine insertion orders, line items, and creatives to make QA checks easy are part of this.

WHAT YOU LISTEN TO

Along with your DV360 campaign, you can also control your audience. It now has three new things:

Audience profile: Look at your audiences using all the first-party, third-party, and Google data that you have access to, and make new audiences that mix data sets.
With the activity-based audience builder, you can make audiences based on what you do in DV360 for your promotion.
Frequency caps based on audience: Set caps on frequency across groups based on all impressions.

When you use the Creatives module, you can connect your creative approach to your media and data plan. It also gives everyone on your creative team a place to work inside DV360. Some creative tools that can help you make and organize creatives are:

Ad Canvas. I. You can make ads and see samples in real time.
Set up Gallery. Find and try out new, creative forms on Ad Canvas, and look through Google Web Designer templates that you can change to fit your needs.

Creatives who use data. Make and send different versions of your ad to different groups of people.
You can make Creative user jobs in DV360 so that everyone on your creative team can work together on the platform.

DV360 Inventory of Creative Roles

You can find and manage good inventory here, as well as look for new business prospects and negotiate deals.

NEW IDEAS

You can see all the marketing metrics you need right here. DV360 uses these insights to get instant reporting, which lets you get to data quickly in DV360 without having to wait for reports to send.

THE DV360’S ACCOUNT-WIDE FEATURES

You’ll see extra benefits that apply to your whole account, such as:

Google Marketing Platform: The new standard product switcher will have links to the new Google Marketing Platform tools.
Page of overview: Quickly get to the things that are most important to you, see important alerts, and see what you’ve recently looked at that is unique to your DV360 account.
The Panel of Intelligence. Check out performance health alerts and ideas for how to make campaigns and insertion orders work better.

THE WAY TO MAKE A DV360 ACCOUNT

From July 24, 2018, Bid Manager accounts turned into Display & Video 360 accounts on their own. Find out how to make an advertiser here.

WHAT DOES THE DV360 CREATIVE AD HAVE TO OFFER?

DV360 can read the following file types:

Picture editors, JPEG, GIF, and PNG.

HTML5 ads: HTML5 ads need to be packed into a ZIP file. You can, however, put the following types of files inside an HTML5 ZIP file:

HTML/Text: HTML, HTM, CSS, and JS
Picture types: JPG, JPEG, GIF, PNG, and SVG
These fonts can be used: DFONT, EOT, OTF, TTE, TTF, WOFF, and WOFF2.

Here are the full rules for show creatives.

WHAT KINDS OF CREATIVE TYPES DOES DV360 HAVE?
DV360 lets you make high-quality creatives, like rich media, interactive ads, and high-impact forms. It also lets you use dynamic ads for 1-to-1 retargeting more.

Some types of DV360 creative work you can use are

Images HTML5 Third-Party Tags
YouTube Video Sound

SO WHAT DOES A DV360 CAMPAIGN DO?

A DV360 campaign brings together insertion orders that are linked and have the same business goal. You can: During the campaign

Follow the campaign’s goals.
Put a frequency cap on a number of different placement orders.
Set the usual targeting for line items and insertion orders that have more than one.
Look at all of the campaign’s placement orders and make a report.

One of the following is true for DV360 campaigns:

programs that are currently running and can be served. Any current line items linked to the insertion order can be used to pay for and serve creatives for the campaign.
Campaigns that are paused can’t be served, even if the insertion orders and line items that are linked to them are still live.
Campaigns that have been archived are automatically put on hold and hidden.
Campaigns that are done have hit the end date. Since campaign flight dates don’t affect serving, campaigns that are over may still serve as long as their line items and insertion orders are still live.
Want to learn more about how to start a DV360 campaign? Find out how to make a campaign here.

HOW A LOT DOES DV360 COST?

Firms must pay to use DV360 since it is a part of the Google Marketing Platform. But advertisers can see exactly how costs are split because the platform and tracking fees are built into the budgets for marketing spend.

DO YOU NEED TO USE DV360?

DV60 combines ads, data, and media to make strong programs that run in a closed loop. But because it’s still pretty new, you will need more skills and understanding because the processes and systems are more complicated.

If you want to get more people to know about your business, DV360 might be a good choice. The platform gives you more artistic freedom and better control over your audiences and placements. It also has strong brand safety settings. So, it’s a great way to get people to know about your brand.

So, should you really use DV360? It does depend on how you plan to advertise, but you decide how to use DV360. You could even use both DV360 and GDA at the same time, which would give you the best of both worlds in one display plan. Also, DV360 works better for bigger executive firms that have more money to spend on ads.