What does floodlight tag mean?
Floodlight plays a crucial role in the Google Marketing Platform, serving as a powerful system for tracking conversions. By strategically placing tags in the form of iframes or image tags on advertiser’s site conversion pages, Floodlight effectively tracks user activity and sends important conversion data to Search Ads 360 and Campaign Manager 360.
The system uses cookies to identify returning visits, ensuring accurate attribution. This code snippet, generated in Campaign Manager, is embedded on individual website pages, enabling marketers to thoroughly track and analyze user behavior.
With Floodlight’s advanced methodology, marketers gain valuable insights that enable them to fine-tune and improve their digital campaigns. By deeply analyzing user interactions and conversions, Floodlight equips marketers with the knowledge needed to enhance campaign performance.
Providing a response Could you please explain what Google floodlight is? Simply put, floodlight functions as a conversion counter. For more detailed information, you can refer to the Google help documentation. Simply put, Floodlight tags track and record conversions on the website that are a result of media campaigns. Additionally, you have the ability to generate target groups using this counter.
Using this tool feels familiar to working with goals in Google Analytics.
To set up a goal in Google Analytics, you’ll start by creating a “Goal” in the interface. After that, you can either code it directly or use Google Tag Manager to install it on your website.
- Creating a Floodlight using the same chain:
- How to create a Floodlight in the CM360 or DV360 system?
- Get the installation instructions.
- Place it on the website and monitor the event’s conversion.
Installing a floodlight tag can be done by following a few simple steps.
Here, we provide various solutions for implementing floodlight tags depending on the type of floodlight tag manager.
With Campaign Manager 360
To install floodlight tags, simply navigate to your advertiser within Campaign Manager 360.
Go to the “Action Groups” tab.
Choose a suitable name for the action group and then select either “Sales” or “Counter” as the type. If you’re looking to keep tabs on transactions or revenue, the best option would be to go with “Sales.” If you want to keep track of the number of forms that were filled in, select the “Counter” option. For more information on action groups, you can refer to the Floodlight Conversion Counting Methods section in Google Help.
Return to the “Actions” tab and select “Create”.
Please ensure that all the necessary fields are completed and saved.
If you have an app, it is advisable to connect CM360 to the developer’s Google Play account in order to monitor installations that have been influenced by media advertising.
Within Display&Video 360
Let’s explore the concept of floodlight in DV360. To install floodlight tags, you can easily navigate to the “Resources” tab in your DV360 account.
To proceed, simply click on the option labeled “NEW FLOODLIGHT ACTIVITY” and then choose “Web”.
Please complete all the necessary fields and save your progress.
Once you’ve saved your changes, you’ll find a section containing step-by-step installation instructions, similar to what you would see in CM360.
For the website There are two methods available for installing the Floodlight tag:
Access the website programmatically.
Utilizing Google Tag Manager.
To set up the Floodlight tag using Google Tag Manager:
Access GTM and choose the option “Create Tag,” followed by “Floodlight Counter.” Choose a suitable name and complete all the required fields to ensure a smooth transfer of the event to SM360.
Retrieve the fields from SM360 on the “Actions” tab.
Make sure to complete all the necessary information within the Floodlight tag, save your changes, and then publish it.
Custom variables can be passed into Floodlight to obtain supplementary information for analysis. However, this subject will be discussed in a separate article.
What is the purpose of the floodlight tag?
Examining the relationship between conversions and impressions in a media campaign. By utilizing DV360 or CM360, you can effectively examine conversions based on impressions and clicks within the 0-30 day timeframe after users interact with the ad.
Ability to target audiences that are more likely to convert. By examining targeting metrics for conversion by impressions, you can effectively focus on and prioritize the audiences that are more likely to convert.
Capable of generating target groups using Floodlight. After creating audiences, they can easily be transferred between different GMP tools. For instance, you can create an audience in CM360 and seamlessly utilize it in your ads within DV360.
More data on conversions. With custom variables, you have the ability to include extra information such as the transaction ID, product name, and various other variables.
If you’re looking for expert assistance in setting up and analyzing the results of your media campaigns, our team is here to help. Reach out to us today. Our team is well-versed in sharing our experience and expertise.
