In Todays World having adequate knowledge of each domain is a must .The courses offered by Google in the Field of Analytics , Marketing, Advertising, Programmatic Advertising is a must for professional from Digital World.
1.Google Certification Course on Data Analytics –
This Course teaches on how to analyze and process data using SQL, Big Queries, Google Sheets and MS Excel. You will also have separate certification on PYTHON and R Programming in this Course.
2. Google Digital Marketing and eCommerce Professional Certificate –
In This Course Learn to managed digital marketing campaigns attract and engage customers and measure performance through analytics.
3. Google Project Management Professional Certification Course–
Google Project Management Certification Course will make you job ready in less than 6 months .
4. Google Analytics Certification Course for Beginners–
Google Analytics for Beginners tells about how to create new User Account of Google Analytics .How to navigate the Google Analytics Interface and reports. It also tells how to set up Dashboards and short Cuts .This Course covers Google Analytics primarily for measuring Web Traffic.
5. Advanced Google Analytics Course–
Advanced Google Analytics Course teaches on How the the data is collected , processed and made readable through reports .The usage of Custom Dimensions, Custom Metrics and Event Tracking for collecting data specified for your business is taught. The Course also demonstrates more advanced analysis techniques using segmentation, channel reports audience reports , custom reports and marketing strategies like remarketing.
6. Google Analytics Course for Power Users-
This course is about learning and practicing techniques for analyzing traffic sources which has got maximum value .It also teaches customizing channels for increased actionability, identifying top performing content on your site and improving e-Commerce Performance.
7. Google Analytics 4 Certification–
Google Analytics 4 is a Pre Cursor to Google Analytics 360 .The new certification is available from 16th August 2022 .It demonstrates how to set up and structure a property.
8. Introduction to Data Studio–
This Course teaches on how to visualize the data and reports better in a a dashboard format .How to make dashboards.
9. The Fundamentals of Google Tag Manager-
Managing Multiple Marketing and analytics tags can be a challenge. In this course you will learn about how to implement tags correctly to enhance site performance for developers, marketers and analysts. It will solve the problem of redundant tags and also improve your site performance.
10. Google Ads Search Certification–
Through this certification develop mastery of Building and Optimizing Google Search Campaigns .It will also help in leveraging automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
11. Google Ads Display Certification–
Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. It helps in developing strategy to generate company marketing plans.
12. Google Ads Measurement Certification–
This course will help you to track and measure sales , app downloads/ installs and leads. Understand how to analyze and action on insights from your conversion and tracking data .
13. Google Ads Video Certification-
Learn about Google and YouTube Video Advertising Solutions. Certified user will demonstrate an understanding how to drive successful campaign outcomes for awareness , consideration and action goals.
14. Shopping Ads Video Certification–
Validate your proficiency with using and optimizing shopping ads .Certified users will also demonstrate knowledge of how to create and optimize shopping campaigns that maximize reach and conversions.
15. Google Ads Apps Certification–
Through this Course you can demonstrate your mastery of creating Google App Campaigns to deliver Business impact .Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies .
16. Display and Video 360 Certification–
Display and Video 360 Certification Exam Covers Programmatic and Direct Deal Campaign Set Up including assigning inventory goals Budgets , targeting and creatives .The Certification also Tests on Critical Tasks and Workflows for troubleshooting , measuring performance and optimization.
17. Search Ads 360 Certification–
Search Ads 360 Certification exam covers setting up search campaign s across multiple search engines , assigning goals , targeting and bid strategies , troubleshooting issues , measuring the impacts and optimizing campaigns for improved performances .
18. Campaign Manager Certification– The Campaign manager certification exam covers planning implementing , reporting and troubleshooting reservation buys while working across partners. It will test you on two different roles trafficker and analyst.
19. Creative Certification Exam–
Creative Certification Exam covers setting up rich media creative set up using Google Web Design and Creative to build HTML5 and dynamic creatives.
20. Mobile Experience Certification Exam–
This certification exam is designed for user with Hands on experience and will test on specific pre determined criteria aligned with critical job tasks.
