Digital Marketing domain is a very diverse domain and even if you have done MBA in Marketing or PG (Post Graduate) Diploma in Marketing, a good and diversified certification form a reputed organization like Google will always work wonders for your Digital Marketing Career.

Lets discuss the contents of Digital Marketing course offered by Google.

Google Digital Marketing & E-commerce Professional Certificate

What you’ll uncover

Learn the basics of e-commerce and digital marketing to get the skills you need for your first job.
Use statistics to track how well your marketing is doing and share your findings.
Use internet marketing tools like search and email to find and keep customers.
Create online shops, track how well they do, and get customers to stick with you.

Get ready for a job in Digital Marketing

Get training at a high level from Google
Show how good you are at projects that are ready for a resume.
Get a certificate from Google that employers will know.
Get ready for job names that are in demand: Paid Search Specialist, Marketing Coordinator, and E-Commerce Associate

7-course set of Digital Marketing for a Professional Certificate

You can start a new job in digital marketing or e-commerce in less than six months, even if you don’t have any experience or a degree. More than ever, businesses need people who are good at digital marketing and e-commerce. In fact, 86% of business leaders say that digital trade will be the most important way for their companies to grow. Digital marketing and e-commerce have more than 213,000 open jobs, and the average starting pay is $59,000.¹

You will learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter as part of this program. The skills you will learn are in demand and will prepare you for an entry-level job. Google will teach you from experts in the field, and you’ll be able to build your own portfolio with projects like social media calendars and customer personas to show different companies.

Within six months of finishing, 75% of certificate graduates say they got a new job, got promoted, or got a pay raise. Here is a list of all the Google Career Certificates.There is no private information in this tool. All of the Google Search features that were taught are open to everyone. You can read more about them in the official Google Search documentation.

¹LightcastTM US Job Postings (from January 1, 2022, to December 31, 2022).

²Based on a survey of school graduates, the United States in 2022

Project for Applied Learning

There are over 190 hours of teaching and practice tests in this program. The tests are based on real-life digital marketing and e-commerce situations that are important for success in the workplace. The material is very interactive and was made by Google employees who have worked in the field before.

You’ll learn how to create digital marketing and e-commerce strategies.

It will help you to get customers to interact with you through digital marketing channels like search and email, read marketing analytics and share insights, create e-commerce stores, look at how well they’re doing, and keep customers coming back.

You will learn how to use Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter, among other platforms and tools.

With movies, tests, and hands-on activities, you’ll learn how to use common platforms and tools that are needed for a first job. Get real-world skills that top companies are looking for right now.

Details of all 7 Courses in the Digital Marketing Certificate Offered by Google

1. Foundations of Digital Marketing and E-commerce

What you’ll uncover?

Explain what internet marketing and e-commerce are.
What does a beginner digital marketer and e-commerce expert have to do on the job?
Explain what a business funnel is.
Learn about the parts of an e-commerce and digital marketing plan and what their goals are.

You will learn new skills in this course which is given below:

Social Media Branding
Social Media Analytics
Social Listening
Customer Engagement
Social Media Bidding

2. Attract and Engage Customers with Digital Marketing

What you’ll find out

Learn how to make possible customers more aware of your brand.
Explain what SEO (search engine optimization) is for and what the most important SEO words are.
Make website information SEO-friendly
Learn about search engine marketing (SEM) and how it can help your business.

You will learn new skills such as :

E-Commerce Strategy
Seasonality
E-commerce platforms
Fulfillment and delivery
Website Structure

3. From Likes to Leads: Interact with Customers Online

What you’ll find out

Explain what social media marketing is and why it’s important.
Social media marketing is built on five main pillars: strategy, planning and publishing, listening and engaging, analytics and reporting, and ads.
Set clear goals for a social media strategy.
Create interesting social media posts, write them, and use them again and again.

You will learn new skills such as

Search Engine Optimization (SEO)
Google
Search Engine Marketing
Customer Awareness
Website Structure

4. Think Outside the Inbox: Email Marketing

What you’ll find out

Write email subject lines, body copy, and sample text that works.
Test, run, and improve an email marketing plan
Track and look at the effects of your email campaigns
Learn how to use email marketing as part of a digital marketing plan.

You will learn new skills such as

Customer Relationship Management (CRM)
Portfolio preparation
Building customer loyalty
E-commerce store optimization
Job preparedness

5. Assess for Success: Marketing Analytics and Measurement

What you’ll find out

Explain what media planning and tactics are.
Describe what makes a marketing plan work.
Compare data to performance goals and make changes to a marketing plan or budget
Make presentations and reports to keep people informed about how a marketing effort is going and what they can learn from it.

You will learn new skills such as

E-Commerce
Customer loyalty
Customer Outreach
Marketing
Marketing Analytics

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

What you’ll find out

Learn the most important e-commerce tactics and techniques
Name e-commerce sites and shops and explain how they work.
Use best practices to give your online customers a fun and interesting experience.
Use Shopify to set up a fake online store.

You will learn new skills such as

Media planning and strategies
Spreadsheet management
Presenting to stakeholders
Marketing Analytics
Digital marketing KPIs

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

What you’ll find out

Find out what common e-commerce techniques are used to keep customers coming back.
Manage ties with clients well and find out how satisfied they are.
You need to look for jobs and interviews and get ready for them.
Putting together an exhibit and/or resume to show firms

You will learn new skills such as

Email Marketing Analytics
Email Writing
Contact Management
Email Marketing Strategy
Email List Segmentation

Course Fee

Course Fee is very nominal which is INR 3482 for a period of 6 months (INR 774 per month) which anybody can easily afford.

Conclusion

Considering the content and variety of course in this Digital Marketing Certification offered by Google via Course Era it becomes a necessary course to outshine in Digital Marketing domain. It is also not expensive so anybody having serious goals should consider spending INR 3500 rupees for an excellent course offered by Google through Course Era.