In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns .
The Issues are:
1. Connecting Demand Side Platform or DSP with Other Tools .
2. The Verification of Quality of Buying Ad Inventory vis a Vis the Benchmarks of Buying Ad Inventories .
3. Getting Enough Addressable Audience Reach.
4. Differentiating/Customizing Ads and Strategy.
5. Orchestrating Consistent Customer Journeys Across Inventory Sources and Devices .
6. Minimizing Media Wastage through Effective Frequency Management.
7. Maintaining Historic level of Media Performance .
8. The Measurement Gaps of Promotional Campaign Performance which is a hindrance in valuation of the campaign.
9. Reconciliation of Data Across Multiple Platforms using different identity approaches.
10. Reaching the Right Audience.
11. Issue of Management of Multiple Data Sources and Tools .
12. Finding Actual Premium Ad Inventory.
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