According to the IAB, social video will surpass CTV this year.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Google has once again extended the lifespan of third-party cookies. And the digital ad industry is unsurprised. Given the ongoing challenges and divergent feedback, it was not surprising that companies…
Guidelines of RBI on Regulation of Payment Aggregators and Payment Gateways.
In the online space, Payment Aggregators (PAs) and Payment Gateways (PGs) serve as crucial intermediaries in facilitating payments. In this regard RBI has issued guidelines. We discuss the same in this post
2023-24 NBA Award Winners: MVP, DPOY, ROY and more – Final Predictions
With the playoffs in full swing, the NBA is set to reveal the winners of the highly anticipated seasonal awards. On Tuesday night, the deserving recipient of the Most Improved…
Kendrick Perkins hilariously responds to Charles Barkley’s mocking on national broadcast by telling him he’s not ready.
Kendrick Perkins hilariously responds to Charles Barkley’s mocking on national broadcast by telling him he’s not ready.
Biden has signed a foreign aid bill that includes vital military assistance for Ukraine.
On Wednesday, President Joe Biden signed into law an aid package that will provide vital military assistance to Ukraine. This marks the culmination of months of negotiations and debate. With…
“What is the purpose of having a replay center?”: LeBron James expresses frustration as referees reverse foul on D’Angelo Russell
LeBron James expressed his strong opinions on the officiating during the Lakers' 101-99 loss against the Nuggets in Game 2. James mentioned a controversial call that went in D'Angelo Russell's…
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Video ads now play a crucial role in captivating potential customers, going beyond just being a part of your digital advertising strategy.
Using Programmatic Video Ads: A Guide
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.