IRAN ISRAEL WAR Latest Updates

The US and Israel both kept an eye on the missile and drone strikes that started Saturday night and went on until early Sunday morning. Officials said that the number of launches seemed to go down in the early hours of Sunday.

Before the attack, US forces were stationed all over the area to help Israel defend itself, and the US planned to block as many of the missiles as it could. As part of a coordinated defensive effort, US troops stopped a number of drones that were headed for Israel. Washington is still on high alert in case there is more activity.

The Top Programmatic Advertising Platforms of 2024 for Publishers

Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.

With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.

Understanding the Implications of the Third-Party Cookie Phaseout

Google has initiated the process of gradually eliminating third-party cookies. Initially, Tracking Protection will be implemented for 1% of Chrome users, with plans to extend it to all users by Q3 2024. This change is crucial for marketers as it restricts traditional targeting and tracking strategies that heavily rely on third-party cookies. Marketing professionals need to prioritize leveraging first-party data, embracing emerging technologies and platforms for precise targeting, and expanding their marketing strategies.