DV 360

DV 360 Features

DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.

Video Ads

DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?

In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.

As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.

AI

Generative AI in Marketing

The advent of social media over the past few years has led to a great spike in influencer marketing. With generative AI on the rise, many marketers think this is just the beginning. The article that follows delves into the ways that generative AI is changing influencer marketing.

Indian Railways

Holi Special Trains 2024.

Holi is on 26th March 2024.Indian Railways has set up customized train services between several destinations in order to handle the increase in passenger traffic during the 2024 Holi Festival. The following is a list of the special trains offered by different Indian Railway Zones for the Holi Festival in 2024. Indian Railways makes special accommodations for passengers who are going to their hometowns to celebrate the Holi festival with their families in an effort to share the joy of celebrations during this joyous season.

Google Ad Manager Logo

How to Manage Call to Action Ads through Google Ad Manager.

In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.

Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.

Python Important Question

Top Python Questions for Freshers appearing for interviews in Python.

Python is a high-level, interpreted, general-purpose programming language. Being a general-purpose language, it can be used to build almost any type of application with the right tools/libraries. Additionally, python supports objects, modules, threads, exception-handling, and automatic memory management which help in modelling real-world problems and building applications to solve these problems.