Supply Path Optimization in Programmatic Advertising: Strategies and Real-World Examples from Ad Tech Leaders in India
Introduction Programmatic advertising has revolutionized how digital ads are bought and sold, enabling advertisers to reach targeted audiences at scale through automated, real-time bidding. However, the complexity of the programmatic…
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Discover the major differences between DOOH and CTV in programmatic advertising, their niche segments, and how they’ll drive future omnichannel campaigns with data-driven targeting and real-time optimization.
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
On May 3, 2025, Google announced it would phase out the "Video Games (Casual & Online)" sensitive category from its AdSense Blocking Controls, effective May 15, 2025, with existing blocks…
Top 200 Questions on Google Ad Manager in Programmatic Advertising
Segment 1: Setup and Configuration (25 Questions) This segment focuses on account creation, network settings, user management, and initial configurations. How do I create a new Google Ad Manager account?…
Understanding the Major Differences Between CTV and OTT: A Comprehensive Guide
Discover the key differences between CTV vs. OTT in this comprehensive guide. Learn how Connected TV (CTV) devices and Over-The-Top (OTT) streaming services differ with examples, their impact on viewing experiences, advertising, and more. Stay ahead in the digital media landscape with insights for 2025.
CLAT 2025 Revised Results: Key Updates and How to Check Your Score
The Consortium of National Law Universities (NLUs) has released the revised results for the Common Law Admission Test (CLAT) 2025, following a directive from the Supreme Court to address discrepancies…
Top 200 Questions Related to CTV Programmatic Advertising
Connected TV (CTV) programmatic advertising has transformed the way brands reach audiences, combining the precision of digital advertising with the immersive experience of television. As this space continues to evolve,…
A Comprehensive Guide to Display & Video 360 (DV360): Features, Setup, and Integration
Display & Video 360 (DV360) is a powerful tool in the digital advertising landscape, offering advanced capabilities for programmatic ad buying. As part of the Google Marketing Platform (GMP), DV360…
Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations
Amazon Prime Video’s decision to introduce advertisements for its subscription-based customers marks a significant shift in the streaming landscape. Starting June 17, 2025, in markets like India, Prime Video will include “limited” ads in its movies and TV shows unless subscribers pay an additional fee for an ad-free experience—Rs 699 per year or Rs 129 per month on top of the existing Rs 1,499 annual Prime membership.
Microsoft’s Acquisition of Xandr DSP and Transition to AI-Powered Advertising
Microsoft is phasing out Xandr Invest DSP by March 2026, replacing it with a revolutionary Copilot-powered, AI-driven ad-buying platform. This shift introduces conversational ad buying, automated creative generation, and privacy-focused targeting, leveraging Microsoft’s first-party data. Explore how this move impacts the DSP market, publisher CPMs, and the future of programmatic advertising.