The Oscars 2024
Oppenheimer is the big winner of the 96th Academy Awards, taking home seven statuettes, including best actor for Cillian Murphy and best picture.
United States averts Government Shutdown yet again with 467.5 billion$ spending package.
The Senate approved a $467.5 billion spending plan by a bipartisan vote of 75–22, funding programs for veterans, housing, energy, transportation, and agriculture through the end of the fiscal year on September 30. President Joe Biden, a Democrat, will now sign the plan into law.
Artificial Intelligence and Human Jobs . The facts and the future ahead.
AI has the ability to automate a variety of jobs, which might boost productivity and save expenses for companies. But concerns regarding job loss are also raised by this technological advancement. AI has the potential to replace human labor in a number of industries as it develops, which would result in job losses and more economic inequality.
The expanding horizons of Generative AI and LLMs in Indian Banking Sector .
The aim of usage of AI is to streamline the customer experience by providing straightforward prompts that enable customers to promptly retrieve information on any product, including bank statement details.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
An adaptive banner makes better use of the available screen size. Additionally, compared to a smart banner, an adaptive banner is a better choice.
The Increasing Credit Card Debt In India .
The Billion Dollar question about increasing Credit Card debt in India is whether it is growing confidence or deleting savings. While it is good to spend via Credit Cards , if it is for an offer or reward points .To use Credit cards for extravagant spending might people towards debt. Credit limit utilization shall not be more than 20% of total limit at any time. If it is increasing more than 20% , it is a danger alarm .
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
Last 8 Months have remained tough for Publishers as well as Ad Tech Companies. The Publishers are finding it difficult to manage the falling Ad Revenue and eCPms. The Ad…
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.
Important SEO PARAMETERS to Enhance Your Content Reach
SEO or Search Engine Optimization is the method of generating traffic from search engines. The process includes free, organic, editorial and natural results. SEO helps in pushing the site to the top of search engine results. SEO also increases business leads, which in turn results in higher revenue generation. It is a continuous process and should be maintained on a regular basis.
Programmatic Advertising Concepts
In this video we will discuss the Programmatic Advertising Concepts in a summarized way through pictorial and theoretical representations :