Amazon Prime Video

Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations

Amazon Prime Video’s decision to introduce advertisements for its subscription-based customers marks a significant shift in the streaming landscape. Starting June 17, 2025, in markets like India, Prime Video will include “limited” ads in its movies and TV shows unless subscribers pay an additional fee for an ad-free experience—Rs 699 per year or Rs 129 per month on top of the existing Rs 1,499 annual Prime membership.

Microsoft’s Acquisition of Xandr DSP and Transition to AI-Powered Advertising

Microsoft is phasing out Xandr Invest DSP by March 2026, replacing it with a revolutionary Copilot-powered, AI-driven ad-buying platform. This shift introduces conversational ad buying, automated creative generation, and privacy-focused targeting, leveraging Microsoft’s first-party data. Explore how this move impacts the DSP market, publisher CPMs, and the future of programmatic advertising.

Zepto Image for Representation

How Quick Commerce Firms Like Blinkit, Zepto, and Swiggy Instamart Are Tapping Advertising Revenues to Drive Profitability

Quick commerce giants like Blinkit, Zepto, and Swiggy Instamart are racing toward profitability by harnessing the power of quick commerce advertising revenue, with an estimated ARR of ₹3,000–3,500 crore. Targeting impulse-driven urban shoppers, these platforms have become a magnet for FMCG giants and D2C brands, offering hyper-local ad placements that drive sales. As Blinkit leads with a 45% share, the blend of speed, engagement, and targeted marketing is reshaping India’s retail landscape.

Allu Arjun

10 Fascinating Facts About Allu Arjun You Probably Don’t Know

Allu Arjun, the “Stylish Star” of Telugu cinema, is more than just a powerhouse performer—he’s a man of hidden talents and heartfelt gestures. Did you know he’s a skilled charcoal artist, often sketching intricate human forms and architectural marvels in his downtime? Or that he once dreamed of a career in animation before captivating audiences on the silver screen? Beyond his artistic flair, Allu Arjun’s compassion shines through in acts like fulfilling a dying fan’s last wish, traveling miles to bring joy to a young boy battling cancer. These lesser-known facts paint a portrait of a star who blends creativity, kindness, and charisma in equal measure, making him a true icon both on and off the screen.