Google Ad Manager-Important Terminologies to know and Use.(Part-3)
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Macro, Cache Busters and Click Macro what is it?
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
European Union restricts sale of 527 Indian food products
Following Singapore and Hong Kong, the European Union has also expressed its concerns regarding the presence of cancer-causing chemicals in over 527 Indian food products. In the past week, there have been concerns raised by multiple countries regarding food exports from India.
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
In this post we discuss important Google Ad Manager Terminologies like Backfill, Bumper Ads, Dynamic Allocation, DMA etc.
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
In this post we will discuss the day to day terminologies used in regular operations in Google Ad Manager .It will help you in understanding the context of Google Ad Manager Operations and management in a better way.
RBI Guidelines on Rupee Denominated Co-branded Credit Card of Banks and Credit Card Issuing NBFCs
This circular is aimed at providing general guidance to banks/NBFCs on their credit card operations, and the systems and controls expected of them in managing their credit card business. It also sets out the best practices that they should aim to achieve.
“Lindsay is world class!” Fans of collegiate basketball applaud USC WBB’s contract decision with Lindsay Gottlieb.
Lindsay Gottlieb, the head coach of the USC Trojans women's basketball team, reportedly extended her contract with the organization through 2030. The contract extension was first reported by Adrian Wojnarowski…
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
The cookie less world will not become a reality in 2024 as per reports from Google.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.