In this 3rd Episode of Programmatic Advertising Podcast we have Madan Yadav, Senior Manager- Supply Partnerships at inMobi
We discuss variety of topics on Ad Tech under this Q&A PodCast which includes questions such as
1. Why Programmatic Advertising after engineering?
2. What is more crucial operations or management for optimization of revenue?
3. What sort of reporting parameters are the most vital part of performance measurement for an advertiser?
4. Do you also have mapping of conversion based reporting?
5. What does the advertiser is currently looking out for ?Impressions Clicks ,CTR or Conversions? 6. How do you run Audience based segmented campaigns for advertisers?
7. How do you define Bidding rates for Publishers Apps on individual basis? 8. What kind of platforms you have worked on GAM DV 360, GAM 360, Trade Desk?
9. Have you worked on Header Bidding? Why header Bidding has edge over Open Bidding? What are the cons of Header Bidding?
10. What challenges as an Ad Tech Professional you are facing since last 6 months ,keeping in view the global recessionary trends. What steps you are taking to minimize the repercussions of global recession? 11. Do you think remnant inventory Monetization is important to reduce the unfilled impression rate? How you do it? Do you reduce the bid rate to lowest level? How do you manage brand reputation and safety in such scenarios?
12.What kind of technical skills Programmatic as tech people should learn before hopping on to the Programmatic Bandwagon?
13. What is the most revenue generating Advertising segment currently?
14. What is the role if adverb seasonality in bringing Advertising?
15. What is Supply Path Optimization? How it is done?
16. Do you believe direct Advertising is as much important as Programmatic Advertising?
17. How do you see the Programmatic Landscape changing in the era of Artificial Intelligence?
18. What tips can you give to Programmatic Advertising Aspirants?
19 .What basic topics they should go through to prepare for Programmatic Interviews.
