Information Education and Entertainment
Information Education and Entertainment
1. What are the audience targeting options in DV360? DV360 offers a wide range of audience targeting options to reach specific users: First-Party Audiences: Data from your own sources (e.g.,…
This comprehensive guide answers the top 200 Campaign Manager 360 (CM360) questions every digital marketer needs to know. Covering everything from basic setup to advanced troubleshooting, Floodlight configuration, reporting discrepancies, and API integrations, you’ll find solutions to all your CM360 challenges. Whether you’re troubleshooting tracking issues, optimizing campaigns, or preparing for certification, this ultimate CM360 FAQ collection serves as your complete reference for mastering Google’s enterprise ad server
Introduction Programmatic advertising has revolutionized how digital ads are bought and sold, enabling advertisers to reach targeted audiences at scale through automated, real-time bidding. However, the complexity of the programmatic…
Similar to a market research analyst, Netflix utilized its upfront presentation to address any concerns regarding its effectiveness as an advertising platform.
Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement.
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
In this 3rd Episode of Programmatic Advertising Podcast we have Madan Yadav, Senior Manager- Supply Partnerships at inMobi
We discuss variety of topics on Ad Tech under this Q&A
In this Podcast of Programmatic Advertising , we have with us is Founder of Ad Tech Company VIDEO.AI VIDEO.AI has good monetization offerings for all Publishing Segments and Variety of Advertising Options available for Advertisers. The Company has a global presence.
In this Podcast I have with me is Uwais Shaikh. He is a Performance Marketer with Walt Disney.
He has more than 6 Year of Work Experience Programmatic Advertising . He has worked with Big Companies Like Logic Serve Digital, GroupM.
I discuss with him very important Programmatic Advertising Questions from the point of view of a Performance Marketer and what goes in making a Promotional Campaign Click in Terms of Conversions . We discuss Questions such as