Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Digital advertising is the backbone of online publishing, and one of the most critical components of this ecosystem is the Google Ad Manager Ad Selection process. Every time a user…
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
On May 3, 2025, Google announced it would phase out the "Video Games (Casual & Online)" sensitive category from its AdSense Blocking Controls, effective May 15, 2025, with existing blocks…
The Main Updates To Google Search Are Crushing Sites And Changing The Web
Unfortunately, Google Search is now undergoing extensive changes that have already changed how visitors are directed throughout the internet. For the past 20 years, Google Search has been the main source of traffic and money on the web.
Using Programmatic Video Ads: A Guide
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
Essential Guidelines for DV360 Ad Campaigns
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
How to fetch reports in Google Ad Manager( GAM)
Reporting is a very important segment of Google Ad Manager in Programmatic Advertising. If you don’t know how to fetch reports in Google Ad Manager, you will lag far behind in understanding GAM properly and Programmatic Advertising segments properly.
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
As a market research analyst, this blog will delve into the realm of programmatic advertising best practices. We will explore the effective utilization of audience targeting, integration with analytics data, frequency caps, overlap analysis, and outcome-based bidding. By implementing these strategies, you can enhance the efficiency of your programmatic media campaigns, reducing wastage and maximizing ROI for improved marketing effectiveness.
Display and Video 360(DV 360) important questions (Part-3)
Display and Video 360(DV 360) important questions. In this post of DV 360 important questions part 3 we discuss many important questions.