Information Education and Entertainment
Information Education and Entertainment
Unfortunately, Google Search is now undergoing extensive changes that have already changed how visitors are directed throughout the internet. For the past 20 years, Google Search has been the main source of traffic and money on the web.
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
Reporting is a very important segment of Google Ad Manager in Programmatic Advertising. If you don’t know how to fetch reports in Google Ad Manager, you will lag far behind in understanding GAM properly and Programmatic Advertising segments properly.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.
As a market research analyst, this blog will delve into the realm of programmatic advertising best practices. We will explore the effective utilization of audience targeting, integration with analytics data, frequency caps, overlap analysis, and outcome-based bidding. By implementing these strategies, you can enhance the efficiency of your programmatic media campaigns, reducing wastage and maximizing ROI for improved marketing effectiveness.
Display and Video 360(DV 360) important questions. In this post of DV 360 important questions part 3 we discuss many important questions.
In this article of Programmatic Advertising we will discuss 20 important questions of DV 360 which will be useful during interviews.
In this episode of Programmatic Advertising Episode , we have with us is Anant Chaturvedi, who is a Programmatic Advertising Professional .He is currently working with Outbrain . He has previously worked with companies like media.net and VDO.AI too. In this PodCast we discuss important Questions pertaining to Ad Tech Field and Programmatic Advertising.