![](https://gigconnects.in/wp-content/uploads/2024/05/image-25-180x90.png)
![GAM MCM](https://gigconnects.in/wp-content/uploads/2024/03/Google-ad-manager.jpg)
How to Manage Call to Action Ads through Google Ad Manager.
In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.