The Issues of Programmatic Advertising
In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns
Creation of Tags under Google Ad Manager
Ad Units/ Ad tags are important for Publishers and Advertisers which is used for display of Ads in Google Ad Manager on any Publishers Website or App. In Last Video on how to create Google Ad Manager tags for Website we discussed how GPT tags are made for Website . In this Video we will discuss how Ad tags are created for Mobile App Tags (Image tags ).We will tell the procedure step by step for proper clarity and also revise the steps of Mobile App Ad Unit tag Creation and Implementation .
The Future of Programmatic Advertising in the AI ERA.
Programmatic Advertising will also not remain untouched by AI and ML . We will discuss how AI and ML may be utilized in Programmatic Advertising to Optimize the Programmatic game. We will discuss some important points related to Role of AI in Programmatic Advertising.
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
In this video we will discuss how to create New Ad Units and Tags under Google Ad Manager. I will show the step by step procedure of creation of New Ad Units and Generation of Ad Unit Specific GPT Tags or Google Publisher Tags which can be sued for display of Programmatic and Direct Ads on a Particular Location of a Publishers Website . We will discuss, what all things are option to be set up by the Publishers while Creation of Ad Unit and Ad Unit Tags .How to activate and how to use the tags in the Header and Body of Web Page for delivery Ads via Ad Unit Tags .
Programmatic Advertising Concepts Part 4- Demand Side Platform:
A Demand Side Platform is a Programmatic Advertising Solution which automates and facilitates the buying of various types of Ad Inventories like Search Ads, Video Ads ,Display Ads by Advertisers and Ad Agencies .
SVB and Signature Bank Collapse and the Ripple Effect on Advertising Industry
The Collapse of SVB Bank and Signature Bank has affected Publishers, Advertisers and Ad Agencies across US. While Publishers are getting paid early by Ad Tech companies to maintain faith of liquidity , there are many tech companies focused on Ads who are finding this situation difficult.