Open Network for Digital Commerce (ONDC).The Future Opportunities and Challenges.

Open Network for Digital Commerce (ONDC) is a government-backed initiative to develop an open and transparent framework for e-commerce in India. ONDC is not a specific platform, but rather a set of open standards and protocols that will allow different e-commerce platforms to interoperate with each other. This will create a more competitive and efficient e-commerce market, benefiting both consumers and businesses.