Information Education and Entertainment
Information Education and Entertainment
Amazon Prime Video’s private auctions are shaking up CTV advertising by moving away from fixed CPMs to dynamic, real-time bidding. This new deal structure offers advertisers up to 20% cost savings, greater flexibility, and access to premium inventory, bringing CTV closer to programmatic efficiency. Learn how this shift could redefine ad buying in the streaming era.
Amazon Prime Video’s decision to introduce advertisements for its subscription-based customers marks a significant shift in the streaming landscape. Starting June 17, 2025, in markets like India, Prime Video will include “limited” ads in its movies and TV shows unless subscribers pay an additional fee for an ad-free experience—Rs 699 per year or Rs 129 per month on top of the existing Rs 1,499 annual Prime membership.
The main activities in Asmara’s (Anushka Sen) tone-deaf teenage life include shopping and hanging out with her best friends, Tania and Naina, who live in a posh Bengaluru. The “Awesome Threesome” are privileged, conceited, and have constrained perspectives.