AI and Digital Marketing

Digital Marketing and Artificial Intelligence. How AI can optimize the results better?

AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.

In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.

AI

Generative AI in Marketing

The advent of social media over the past few years has led to a great spike in influencer marketing. With generative AI on the rise, many marketers think this is just the beginning. The article that follows delves into the ways that generative AI is changing influencer marketing.