![](https://gigconnects.in/wp-content/uploads/2024/05/image-25-180x90.png)
![Campaign Manager 360](https://gigconnects.in/wp-content/uploads/2024/04/Campaign-Manager-360-250x148.png)
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
Floodlight plays a crucial role in the Google Marketing Platform, serving as a powerful system for tracking conversions. By strategically placing tags in the form of iframes or image tags on advertiser’s site conversion pages, Floodlight effectively tracks user activity and sends important conversion data to Search Ads 360 and Campaign Manager 360.