Amazon Prime Video

Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations

Amazon Prime Video’s decision to introduce advertisements for its subscription-based customers marks a significant shift in the streaming landscape. Starting June 17, 2025, in markets like India, Prime Video will include “limited” ads in its movies and TV shows unless subscribers pay an additional fee for an ad-free experience—Rs 699 per year or Rs 129 per month on top of the existing Rs 1,499 annual Prime membership.

key Programmatic Advertising Trends in 2024

Key programmatic advertising trends in 2024 which will act as a guide for future ads.

With the decline of third-party cookies, there are important questions being raised about the future of programmatic advertising, a field that has experienced significant growth in the past two decades.

Programmatic advertising must adapt to changes, but it will continue to be a crucial tool in the world of digital marketing.

The projected programmatic display ad spend in the US is expected to reach $148.8 billion in 2023, showing a 16.5% increase compared to the previous year. Furthermore, it is anticipated to experience a further 13% growth, reaching $168 billion in 2024.