Free Google Courses
Digital Marketing domain is a very diverse domain and even if you have done MBA in Marketing or PG (Post Graduate) Diploma in Marketing, a good and diversified certification form…
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.
In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.
Google Ad Manager Features
In this Video I will give a walkthrough of Google Ad Manager Features including:
1. Sales
2. Proposals.
3. How to Set Up Programmatic Guaranteed and Preferred Deals.
3. Orders and Line Items Creations for Direct Ads and PG PD Deals.
4. Creatives in Line Items
The Issues of Programmatic Advertising
In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns
Google Ad Manager Dashboard Home Page Overview
Programmatic Advertising Practical Demonstration is very important to understand the concepts of Google Ad Manager and Features of Google Ad Manager Dashboard Such as Pricing Rules , eCPM, Audience.
The Future of Programmatic Advertising-Challenges and Opportunities
Globally , the Publishers as Well as the Advertisers are Facing a very tough time on account of Recession and Global Bank Crashes Like SVB , were Ad Start Ups Like Roku and BuzzFeed had parked their funds. Ad Rates were comparably much lower (almost 20 points) in the Month of March 2023 than it was in the Month of February
The Concepts of Programmatic Advertising-Part 1.
Programmatic Advertising is a fancy Term in Digital Marketing which needs to be understood properly in technical terms. Hence I am starting a series of Programmatic Advertising Concepts and Processes which which will elaborate the concepts, components and the process of Programmatic Advertising in Detail.
PROGRAMMATIC ADVERTSING in DIGITAL MARKETING.
Digital Marketing Professional who don’t have any hands on experience in operating Programmatic Advertising Tools like Google Ad Manager for Website Owners/ Publishers who form part of SSP (Supply Side Platform) and Display and Visual 360 (DV360) for Advertisers who form part of Demand Side Platform.