Information Education and Entertainment
Information Education and Entertainment
1) Identity & Audience Foundations DV360 Deep native links to GA4, CM360/Floodlight and Ads Data Hub (ADH) let you build/port audiences and optimize to Analytics/ Floodlight conversions with automated or…
Microsoft is phasing out Xandr Invest DSP by March 2026, replacing it with a revolutionary Copilot-powered, AI-driven ad-buying platform. This shift introduces conversational ad buying, automated creative generation, and privacy-focused targeting, leveraging Microsoft’s first-party data. Explore how this move impacts the DSP market, publisher CPMs, and the future of programmatic advertising.
In this 3rd Episode of Programmatic Advertising Podcast we have Madan Yadav, Senior Manager- Supply Partnerships at inMobi
We discuss variety of topics on Ad Tech under this Q&A
In this post you will find important questions related to DV 360 .This is part-4 of the important questions of DV 360 series.
In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.
As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.
A Demand Side Platform is a Programmatic Advertising Solution which automates and facilitates the buying of various types of Ad Inventories like Search Ads, Video Ads ,Display Ads by Advertisers and Ad Agencies .
What is a Supply Side Platform? Supply Side Platform is an automated solution service where the owner of Websites and Mobile Apps or Publishers can sell their Ad Inventories, Manage the Pricing of those Ad Inventories and Monetize the Ad Locations.
Digital Marketing Professional who don’t have any hands on experience in operating Programmatic Advertising Tools like Google Ad Manager for Website Owners/ Publishers who form part of SSP (Supply Side Platform) and Display and Visual 360 (DV360) for Advertisers who form part of Demand Side Platform.