Information Education and Entertainment
Information Education and Entertainment
1) Identity & Audience Foundations DV360 Deep native links to GA4, CM360/Floodlight and Ads Data Hub (ADH) let you build/port audiences and optimize to Analytics/ Floodlight conversions with automated or…
1. What are the audience targeting options in DV360? DV360 offers a wide range of audience targeting options to reach specific users: First-Party Audiences: Data from your own sources (e.g.,…
Connected TV (CTV) advertising has emerged as a powerhouse in the digital advertising ecosystem, bridging the gap between traditional TV's mass reach and digital's precise targeting. As consumer behavior shifts…
“Unlock the power of Display & Video 360 with this step-by-step DV360 campaign setup and execution guide. Whether you’re launching Display banners, Video ads, YouTube campaigns, or Programmatic Guaranteed deals, this detailed walkthrough covers it all. Learn how to structure Insertion Orders, configure Line Items, assign creatives, and optimize for success. Perfect for advertisers aiming to boost performance in 2025, this guide simplifies DV360’s complexities, offering actionable steps to execute impactful campaigns across all formats.”
In this part 4 of DV 360 we discuss 20 next important questions related to DV 360 in Programmatic Advertising . Lets discuss them one by one : 1. What…
In this Part 2 we will discuss next set of 20 questions of DV 360 Interviews in Programmatic Advertising which will be helpful in cracking interviews for Programmatic Advertising: Lets…
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
In this post we will discuss the day to day terminologies used in regular operations in Google Ad Manager .It will help you in understanding the context of Google Ad Manager Operations and management in a better way.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.