![](https://gigconnects.in/wp-content/uploads/2024/05/image-25-180x90.png)
![GAM MCM](https://gigconnects.in/wp-content/uploads/2024/03/Google-ad-manager.jpg)
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Information Education and Entertainment
Information Education and Entertainment
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
In this post we will discuss the day to day terminologies used in regular operations in Google Ad Manager .It will help you in understanding the context of Google Ad Manager Operations and management in a better way.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.
Video ads now play a crucial role in captivating potential customers, going beyond just being a part of your digital advertising strategy.
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
The list of dimensions that can be found in different Display & Video 360 reports is as follows. 1. Ad Position (Under General Category) Tells you where on a screen…
Lets Discuss next 20 important reporting metrics in Reports under DV 360 For Part-1 Click on this Link. For Part 2 Click on this Link. 1. Win Rate(In Win Loss…