The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Video ads now play a crucial role in captivating potential customers, going beyond just being a part of your digital advertising strategy.
Using Programmatic Video Ads: A Guide
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
Dimension Reporting in DV 360 (Part-1)
The list of dimensions that can be found in different Display & Video 360 reports is as follows. 1. Ad Position (Under General Category) Tells you where on a screen…
DV 360 Reporting Parameters- Metrics in Reports (Part-3)
Lets Discuss next 20 important reporting metrics in Reports under DV 360 For Part-1 Click on this Link. For Part 2 Click on this Link. 1. Win Rate(In Win Loss…
Essential Guidelines for DV360 Ad Campaigns
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
Floodlight plays a crucial role in the Google Marketing Platform, serving as a powerful system for tracking conversions. By strategically placing tags in the form of iframes or image tags on advertiser’s site conversion pages, Floodlight effectively tracks user activity and sends important conversion data to Search Ads 360 and Campaign Manager 360.
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters-Reporting in Metrics .In this post we discuss next 20 reporting metrics in DV 360.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media