The Top Programmatic Advertising Platforms of 2024 for Publishers

Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.

With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.

Tag Creation Under GAM

Creation of Tags under Google Ad Manager

Ad Units/ Ad tags are important for Publishers and Advertisers which is used for display of Ads in Google Ad Manager on any Publishers Website or App. In Last Video on how to create Google Ad Manager tags for Website we discussed how GPT tags are made for Website . In this Video we will discuss how Ad tags are created for Mobile App Tags (Image tags ).We will tell the procedure step by step for proper clarity and also revise the steps of Mobile App Ad Unit tag Creation and Implementation .