Google loses an important antitrust fight over its search monopoly
A federal US court found Google guilty of maintaining an unlawful monopoly over the online search and advertising markets in a historic ruling . We examine the ramifications of the…
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
The cookie less world will not become a reality in 2024 as per reports from Google.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters-Reporting in Metrics .In this post we discuss next 20 reporting metrics in DV 360.
The Top Programmatic Advertising Platforms of 2024 for Publishers
Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.
With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
In this post we will understand step by step how a campaign is set up under DV 360 to bid for a publishers platform to show advertisements.
How to fetch reports in Google Ad Manager( GAM)
Reporting is a very important segment of Google Ad Manager in Programmatic Advertising. If you don’t know how to fetch reports in Google Ad Manager, you will lag far behind in understanding GAM properly and Programmatic Advertising segments properly.
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.
Multiple Customer Management (MCM): What Is It?
Google MCM, also known as Multiple Customer Management, enables publishers to efficiently sell their ad inventory across AdX marketplace.