No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.

Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.

Yet, could it have been that tantalizing of an announcement?

Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.

The Top Programmatic Advertising Platforms of 2024 for Publishers

Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.

With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.

key Programmatic Advertising Trends in 2024

Key programmatic advertising trends in 2024 which will act as a guide for future ads.

With the decline of third-party cookies, there are important questions being raised about the future of programmatic advertising, a field that has experienced significant growth in the past two decades.

Programmatic advertising must adapt to changes, but it will continue to be a crucial tool in the world of digital marketing.

The projected programmatic display ad spend in the US is expected to reach $148.8 billion in 2023, showing a 16.5% increase compared to the previous year. Furthermore, it is anticipated to experience a further 13% growth, reaching $168 billion in 2024.