Google Ad Manager Archives - GIGCONNECTS

Netflix is set to introduce its own advertising technology.
What Is Preferred Deal?
The Main Updates To Google Search Are Crushing Sites And Changing The Web
How Google Uses Cookies?
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
Macro, Cache Busters and Click Macro what is it?
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
The cookie less world will not become a reality in 2024 as per reports from Google.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Using Programmatic Video Ads: A Guide
DV 360 Reporting Dimension (Part-2)
Dimension Reporting in DV 360 (Part-1)
DV 360 Reporting Parameters- Metrics in Reports (Part-3)
How to Troubleshoot Floodlight Tags and Use Implementation Alarms
Essential Guidelines for DV360 Ad Campaigns
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters -Metrics in Reports (Part-1)
Understanding first-party data and its marketing benefits
The Top Programmatic Advertising Platforms of 2024 for Publishers
Understanding the Implications of the Third-Party Cookie Phaseout
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
DV 360 Insights- Features, Advantages and Limitations.
DV 360 Demo Video of Features and Functionalities
How to fetch reports in Google Ad Manager( GAM)
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
Programmatic Guaranteed Deals, Preferred Deal and PMP Deals under Google Ad Manager
Multiple Customer Management (MCM): What Is It?
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
Programmatic Advertising PodCast with Madan Yadav from inMobi
DV 360 Important Questions Part-4 in Programmatic Advertising
Display and Video 360(DV 360) important questions (Part-3)
DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions (Part-1)
Programmatic Advertising PodCast with Anant Chaturvedi
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
Features and Functionalities of DV 360.
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
How to Manage Call to Action Ads through Google Ad Manager.
The Programmatic Advertising PodCast with Arjit Sachdeva, Co-Founder of Ad Tech Company VDO.AI.
Google Ad Manager Dashboard Overview
Programmatic Advertising PodCast with Uwais Sheikh
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
Programmatic Advertising Concepts
New Things to know about Header Bidding (Part-1)
Programmatic Advertising Question Series 3
Programmatic Advertising Question Series Part 4
Google Ad Manager Features
The Issues of Programmatic Advertising
Creation of Tags under Google Ad Manager
The Future of Programmatic Advertising in the AI ERA.
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
Creatives under Order and Line Items in Google Ad Manager.
Programmatic Advertising Demo in Google Ad Manager- Orders and Line Items .
Google Ad Manager Dashboard Home Page Overview
The Importance of SiteMap in SEO and a Website.
The Future of Programmatic Advertising-Challenges and Opportunities
The Concepts of Programmatic Advertising Part-2.
The Concepts of Programmatic Advertising-Part 1.

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Programmatic Advertising PodCast with Uwais Shaikh

March 16, 2024March 18, 2024

Programmatic Advertising PodCast with Uwais Sheikh

In this Podcast I have with me is Uwais Shaikh. He is a Performance Marketer with Walt Disney.

He has more than 6 Year of Work Experience Programmatic Advertising . He has worked with Big Companies Like Logic Serve Digital, GroupM.

I discuss with him very important Programmatic Advertising Questions from the point of view of a Performance Marketer and what goes in making a Promotional Campaign Click in Terms of Conversions . We discuss Questions such as

Cookie Less world

March 14, 2024March 14, 2024

Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.

There is a rhythmic anxiety against Chrome’s timeline for those who closely track the difference in value of addressable (Chrome) vs. non-addressable (Safari) inventory due to the drumbeat of third-party cookie (3PC) deprecation.

Tag Creation Under GAM

May 28, 2023March 14, 2024

Creation of Tags under Google Ad Manager

Ad Units/ Ad tags are important for Publishers and Advertisers which is used for display of Ads in Google Ad Manager on any Publishers Website or App. In Last Video on how to create Google Ad Manager tags for Website we discussed how GPT tags are made for Website . In this Video we will discuss how Ad tags are created for Mobile App Tags (Image tags ).We will tell the procedure step by step for proper clarity and also revise the steps of Mobile App Ad Unit tag Creation and Implementation .